FashionTV Gaming Group is partnering with land-based casinos to create FashionTV branded casino lounges that will also be available online for real money play.
The company says the new Diamond Lounges will integrate live dealers and offer a unique land-based FashionTV casino experience to online players, combining real-life luxury with the virtual world.
FashionTV Gaming says the exclusive casino lounge franchise will offer a turnkey ‘hybrid package’ for land-based casinos, allowing guests to play inside the luxurious branded lounges located within the casino, literally stepping into the FashionTV world.
Packages will include bespoke branded furniture and casino equipment along with lavish FashionTV design and décor, catwalks, FTV Screens, and other elements. The real-life FashionTV casino experience will also be replicated as premium online games by means of digital streaming, making for a duel experience package.
Talking about the offering, Head of Media at FashionTV Gaming Group, Aviva Banner, explained:
“Imagine walking into a land-based casino, being welcomed into an exclusive FashionTV Diamond Lounge casino area and being invited to play in a premium FashionTV lifestyle setting. It’s a dream come true, you’ve got a catwalk, FashionTV models, dazzling screens and a general feel of glamour and fashion.
“Decide to head back? Pick up just where you finished off when you get home, interact with the same live dealers and get the same land based FashionTV experience you had at the casino. It’s all about taking the charm of the real-life experience and convert that into a superior online gaming experience.
“By applying a unique B2B sublicensing model to the powerful FashionTV brand, FashionTV Gaming Group enables software providers and operators to build and run their own FashionTV-branded games and websites, as well as rolling out a series of branded casinos, live dealers, sports betting sites, bingo, lotto, social games and other gaming verticals.”
AYO.NEWS says:
It’s a novel idea that does try to close the gap between a real-world land-based casino experience and a typical online live dealer streamed scenario. Will it offer enough appeal when going up against the existing life casino offerings? We guess it will depend on the calibre of casinos who sign-up. Whatever happens it will be interesting to see where it goes.
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
