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SPORTS BETTING AFFILIATE BETTER COLLECTIVE RAISES €32.8M TO FUND FURTHER ACQUISITIONS

Sports Betting

SPORTS BETTING AFFILIATE BETTER COLLECTIVE RAISES €32.8M TO FUND FURTHER ACQUISITIONS

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Image courtesy of Better Collective

Copenhagen-based sports betting affiliate firm Better Collective has raised SEK 312m (€32.8m) through a directed share issue of 4 million new shares.

Commenting on the news CEO of Better Collective, Jesper Søgaard, said:

“I am very pleased to see the broad-based interest from both current and new shareholders wanting to invest in our further growth.

“Better Collective has completed 7 acquisitions at a total value of > 125 mEUR since the IPO in June 2018. The proceeds from the transaction allow us to continue the growth path including M&A, which we believe has contributed significantly in placing Better Collective as the leading company within sports betting affiliation.”

The new shares were priced at SEK 78 per share, and the directed issue reflect a dilution of approx.. 9% of the number of shares and votes in Better Collective.

According to the company, the subscription in the issue was “significantly oversubscribed due to high demand from Nordic and international institutional investors.”

Better Collective has been doing particularly well with its recent US acquisitions, reporting a massive 54% growth in year-on-year revenue to €17.1m for Q3 2019. During the same period the affiliate saw new depositing customers breach 85,000, up 27%.

 

 

AYO.NEWS says:

Better Collective has to be one of the most active companies in the affiliate space right now.

In addition to its recent US acquisitions, which include RotoGrinders Network, VegasInsider.com and ScoresAndOdds.com (read more), the company has also made a major UK acquisition in the form of mybettingsites.co.uk (read more), entered a partnership with UK-based Telegraph Media Group (read more), invested in safer gambling-focused artificial intelligence company Mindway AI (read more), and announced the expansion of its Serbian office in Niš (read more)!

We’re looking forward to seeing what they do with the newly raised capital! Wondering what drives Better Collective to be so successful? Check out our exclusive interview with Jesper Søgaard, CEO and Co-founder, right here.

 

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

With several years experience in the igaming and sports betting industries in Malta under his belt, over the last few years Oliver has developed a passion for blockchain and an interest in esports. He’s also a published novelist and has a background in art and photography.


Sports Betting

KINDRED’S UNIBET TO SPONSOR EHF EURO 2020 CHAMPIONSHIPS

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Image credit: Infront

Kindred Group brand Unibet has announced it will be sponsoring the European Handball Federation’s Euro 2020 Championships.

The Men’s EHF EURO 2020 is set to take place in Sweden, Austria and Norway from the 9th – 26th January, while the women’s tournament will be held in Denmark and Norway from 3rd – 20th December.

Commenting on the sponsorship Senior Vice President of Infront, Julien Ternisien, said:

“Kindred Group’s decision to expand their presence at the EHF EUROs speaks volumes about the impact its sponsorship had at the women’s event in 2018. In addition, the fact all eight packages have been sold for the men’s event highlights the value sponsors continue to put in men’s handball.”

 

While Global Head of Sponsorships at Kindred Group, Timothy Mastelinck, added:

“Handball is continuing to grow in popularity and as a result the opportunity to bet on the sport is gaining traction. We are driven by a passion for sportsmanship and fair play, values we share with the EHF so continuing this partnership was logical for us. We want to offer our customers an honest, transparent and safe gaming experience and ensure they are aware of their gaming behaviour so they can play responsibly.”

 

And, Secretary General of the European Handball Federation, Martin Hausleitner, commented:

“The fact that all eight sponsorship packages have been sold is great news and underlines the attractiveness of handball for companies as we are looking forward to staging the biggest EHF EURO to date next month. The Kindred Group’s commitment to also collaborate with a relevant NGO as part of their agreement shows that a valuable partner for the EHF EUROs in 2020 has been found.”

 

Staying with Kindred Group, just last week AYO.NEWS reported the Malta-based company has been confirmed as the first commercial community partner of the European Football Development Network (read more).

 

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Sports Betting

UNIBET FINED FOR BREAKING NEW SOUTH WALES BETTING LAWS

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Betchoice, which Unibet acquired in 2012 and now trades as Unibet, has been found breaking the NSW Betting and Racing Act and hit with fines of AU$25,000 (€15,500) for violating gaming laws in New South Wales (NSW), Australia.

Sydney’s Downing Centre Local Court handed out the penalty, following government agency Liquor & Gaming NSW’s investigation into Unibet’s promotions.

The penalty specifically relates to a Unibet website offer in February, which offered consumers the chance to “earn $50 cash for each friend you refer.” A separate advertisement, appearing on The Canberra Times website in November, also offered “deposit $20, win $100.”

Under the Australian state’s Betting and Racing Act, it is deemed an offence to publish adverts which attempt to induce customers into any form of gambling activity without the requirement to be logged into their respective account first.

The states’ new gaming laws mean betting operators found guilty of marketing using inducements to gamble can now face fines of up to $110,000 per offence, while company directors can now also be held personally liable.

Director of Compliance Operations, Sean Goodchild at Liquor & Gaming NSW, said:

“Betting operators have an obligation to ensure all advertising complies with NSW laws on gambling advertising. Inducements are known to increase the risk of gambling harm so any breaches are taken seriously.”

 

Recently Unibet’s parent company, Kindred Group, got fined €470,000 for offering online gaming to Dutch customers (read more). Though the company initially appealed against the fine, it has recently dropped it and agreed to pay up.

 

AYO.NEWS says:

Online gambling operators are getting hit with fines all over these days, and with all the new gambling and advertising regulations, it’s only going to get hard to remain compliant.

 

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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iGaming

BET365 REPORTS £3BN REVENUE AND 23% ACTIVE CUSTOMER GROWTH FOR 2018/19

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British online gambling giant Bet365 has reported annual revenue of almost £3 billion for the 2018-19 fiscal year, ending 31st March.

Bet365’s annual gaming revenue hit the £2.98 billion mark – a 10% year-on-year increase. The company’s operating profits were also up 12% to £767.1 million, and profits after tax jumped 16% to £681.7 million year-on-year.

Significantly, Bet365’s active customer base across all platforms rocketed by 23% year-on-year, while new customers contributed £64.5 billion to the company’s overall betting handle, a 22.7% jump year-on-year.

Notably, in-play betting contributed a staggering 79% of Bet365’s betting revenues, and mobile betting grew 18%.

 

AYO.NEWS says:

Well, we think its safe to say its been a pretty good fiscal year for Bet365! Of course, next year may present some challenges as the company, which has significant operations in Gibraltar, braces for Brexit (read more), but on the whole, with a new world of opportunity to exploit in the United States (read more), the future seems very bright!

 

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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Sports Betting

INSPIRED SIGNS VIRTUAL SPORTS DEAL WITH NOVOMATIC

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Inspired Entertainment, Inc. has entered a global distribution deal with Novomatic that will see its Virtual Sports integrated into the NovoPrime Sports betting platform.

The company says its platform, NovoPrime Sports, provides a leading array of sports betting products and services, and the new agreement will cover a wide range of Virtual Sports, including soccer, horseracing, greyhounds, motor racing, trotting, basketball and football.

Inspired says it will also be looking to introduce new content throughout the course of the agreement. In fact, as AYO.NEWS reported, the company recently partnered with the NFL Alumni to create a new Virtual Football game (read more), and Jaromir Jagr for Virtual Hockey.

Commenting on the deal Executive Chairman of Inspired, Lorne Weil, said:

“We have a great relationship with Novomatic and we are very excited to work with them on adding Virtual Sports to their NovoPrime Sports platform. This partnership has a great deal of potential for Inspired, bringing our Virtual Sports to new geographies, customer verticals and distribution channels. It is a win-win for everyone involved, especially the consumer.”

 

While Head of NovoPrime Sports, Alan Bruce, added:

“We are focused on developing the premiere global turnkey sports betting platform solution for retail and online and Virtual Sports perfectly round out our portfolio of offerings.

“The ultra-realistic graphics of Inspired’s Virtuals provide a higher frequency complement to real sports betting. We are particularly excited for consumers to experience their groundbreaking new Virtual Basketball game, which will help our customers create continual streams of betting content.”

 

 

AYO.NEWS says:

Virtual Sports Betting is rapidly gaining a significant foothold in the world of sports betting, being ideal for younger generations of bettors who have grown-up in an on-demand culture and are more at east with the virtual world.

As technology advances we expect Virtual Sports Betting will incorporate things like Virtual Reality and in-game advertising, taking things to an entirely different level of commercial importance.

 

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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Sports Betting

SPORTS BETTING IN PENNSYLVANIA 1 YEAR ON: HANDLE HITS $1 BILLION AS ONLINE POWERS GROWTH

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Pittsburgh, Pennsylvania © Sean Pavone – Dreamstime.com

Pennsylvania’s lifetime sports betting handle hit $1 billion as the state’s sportsbooks celebrated the industry’s first birthday last month.

According to figures from PlayPennsylvania.com, FanDuel still dominates the growing sports betting scene in the state, despite stiff competition from the recently launched online offerings of DraftKings and Unibet (read more).

Reflecting on the first year of sports betting in Pennsylvania, analyst Dustin Gouker said:

“Pennsylvania has come a long way in a year. Plagued with relatively high gaming taxes and early hurdles to its online launch, Pennsylvania’s future as a legal sport betting jurisdiction was murky at the beginning. But despite the issues in its infancy, the state has proven to be attractive for operators and the market is truly beginning to flourish.”

 

According to official data, in November Pennsylvania’s sportsbooks accepted $316.5 million in wagers, a significant 31.2% increased on October’s $241.2 million (read more). Those wagers generated $20.6 million in revenue, up slightly from October’s $19.1 million, and yielded $3.9 million in taxes for the state.

Putting things in perspective, back in November 2018, Pennsylvania’s first, and at the time only sportsbook, at the Hollywood Casino, generated $1.4 million in bets and $508,997 in gross revenue. Since then the state has grown to become the third-largest legal sports betting jurisdiction in the United States, after Nevada and neighbouring New Jersey (which accepted $562.2m in bets in November).

The state’s betting fortunes were boosted greatly in summer 2019, with the launch of online betting, and more operators have since entered the market, bringing the total to seven. Unsurprisingly, online sports betting is now dominating the market, generating 84.3% of the state’s November handle.

Commenting on this Gouker added:

“Online sports betting has unquestionably been the key driver of the state’s growth. Not only has online betting grown to account for an overwhelming majority of the state’s handle, but it has also helped spur growth among retail sportsbooks. That is a pattern that we saw in New Jersey, too.”

 

For more information on the revenue generated by Pennsylvania sports betting, visit https://www.playpennsylvania.com/revenue/.

 

Staying with US sports betting, don’t miss WHY THESE TWO SPORTSBOOKS CONTINUE TO DOMINATE THE US MARKET.

 

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AUSSIE OPERATOR POINTSBET APPOINTS ERIC FOOTE AS C.C.O. OF U.S. BUSINESS

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PointsBet, the Australia-based online sports betting operator has appointed Eric Foote as the new Chief Commercial Officer of its US business.

Foote, who has been Vice President of Business Development and Partnerships for CBS Sports Digital, is set to take up his new position on 6th January 2020, and will be based in Denver, Colorado.

With more than twenty years of experience in the North American sports and media industry, he will help the Australian operator make the most of the emerging US sports betting markets.

Commenting on his new appointment, Foot said:

“Sports betting is just getting started in the US and I’m excited to be joining such an ambitious, talented and well-positioned team. PointsBet has already established a successful business and made significant progress since PASPA repeal, and I look forward to working with the team in pursuit of market leadership.”

 

While PointsBet’s Chief Executive, Sam Swanell, added:

“We are very pleased that a senior executive of Eric’s quality and experience is joining PointsBet.

“His understanding of the US media landscape and the opportunities that this can provide our company will be invaluable as we continue to expand across the United States and seek strategic partnerships.”

AYO.NEWS says:

As with European sports betting operators, PointsBet clearly understands that the future of the industry will be US-focused, and that there is going to be one almighty battle to dominate the markets over the next few years. At the end of October we reported that PointsBet had revealed it plans to raise over $80m to power its expansion in the growing US market (read more).

 

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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