Allied Esports has entered a multi-year deal with DreamSeat LLC and its affiliates Zipchair and Zipchair Gaming, making the brand the official gaming chair for the HyperX Esports Arena Las Vegas.
DreamSeat will supply the arena with 140 Xpression Gaming chairs for player stations, production rooms and offices. A revenue share agreement for logo use at events is also included in the deal, and DreamSeat will also benefit from an on-site and online retail presence.
Commenting on the deal, president of DreamSeat, Chandler Suprina, said:
“We have been working with traditional sports franchises for over ten years, and have perfected elevating the fan and player experience in regard to all aspects of seating,
“We are excited to introduce our Gaming Chairs and our patented XZipit system to the hundreds of thousands of gamers visiting HyperX Esports Arena Las Vegas every year, along with the many leagues, teams, and sponsors who host events and will have their logo prominently displayed on every chair. Day-to-day, week-to-week, and event-to-event.”
While CEO of Allied Esports, Jud Hannigan, added:
“As one of the most well-known esports venues in the world, HyperX Esports Arena Las Vegas has hundreds of thousands of gamers use its chairs each year, whether it’s for major championships, weekly community events or daily walk-up play,
“DreamSeat’s innovative solution provides the comfort and support necessary in competitive gaming, as well as an opportunity for our partners to engage consumers with a new and impactful touchpoint during their arena experience.”
DreamSeat also has partnerships in place with Eastern Collegiate Athletic Conference (ECAC) Esports, Envy Gaming, Misfits Gaming Group and Overwatch League.
This weekend (7-8th Dec.) the HyperX Esports Arena Las Vegas will be hosting the League of Legends All-Star 2019 event, featuring some of the world’s best LoL pros and streamers.
AYO.NEWS says:
The gaming chair market is getting extremely competitive, so securing a deal with a venue as high-profile as the HyperX Esports Arena Las Vegas is a pretty big deal for anyone. The sponsorship opportunities afforded by DreamSeat’s unique system allowing them to display specific logos on chairs for individual events was no doubt the clincher in the deal.
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
