Game developer Yggdrasil has announced a partnership with open architecture specialists Black Cow, that will see its GDK platform integrated into Yggdrasil’s new GATI solution.

GATI gets a boost from Black Cow

Yggdrasil’s GATI powers its YG Masters Program, which enables studios and developer partners to gain instant access to game engines and a rapid route to new markets.

It is the first GDK partnership for Yggdrasil’s newly launched publishing division – which the company says offers customers “the keys to its kingdom.”

The partnership will see Black Cow build game engines for ‘best-of-breed’ studios joining the YG Master’s program – with the Games Development Kit (GDK) platform integrated into Yggdrasil’s new Game Adaption, Tools and Interface (GATI) solution.

Yggdrasil franchises and decentralises

Yggdrasil’s new strategic approach will see it franchise its entire business, including both current and future content, and its gamification, advanced platform technology and new GATI product. The company says it will enable partners to instantly create their own unique, end-to-end iGaming offering, supported by and in partnership with Yggdrasil.

The model will allow franchise partners located in significant markets to build games, then sell them back for global distribution via YG Masters. Thanks to standardised architecture and consistent game frameworks (GATI), partners will also be able to choose games from the YG Masters program to offer to their own players.

Yggdrasil says this Decentralised Aggregation is a “game-changing disruptive force that has the potential to revolutionise the content supply chain and business growth drivers.”

The current three core value propositions for the Publishing arm are: YG Franchise (platform IP licensing) YG Masters (game development and distribution program), and YG Game IP (game IP licensing).

Discussing the developments Head of Partner Strategy & Sourcing at Yggdrasil, Stuart McCarthy, explained:

“I’m delighted to be able to announce our partnership with Black Cow. Our revolutionary GATI solution allows studios and game developers to build directly onto our platform, thus benefitting from our global distribution, promotional tools and regulated market adaptors while taking control of their roadmap and retaining complete protection of their IP.

“By adding Black Cow’s proven gold standard GDK technology for studios looking for game engine build we believe we have created the perfect go-to solution for any game studio looking to quickly, efficiently and securely get their games to market.”

While Commercial Director at Black Cow Technology, Tony Plaskow, added:

“Black Cow is honoured and excited to be partnering with Yggdrasil in its new Publishing venture. By integrating our GDK into GATI we provide an efficient and rapid way for prominent game developers to build and distribute their games into Publishing’s valuable universe.”

AYO.NEWS says:

Let’s be honest, despite a lot of hot air and marketing talk, its been a long time since we saw anything remotely resembling ‘revolutionary’ change in the iGaming sector. But, Yggdrasil’s dramatic shift to a franchised and decentralised business model really is interesting and clearly has the potential to shake things up.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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