Australia-based Chiefs Esports Club has agreed a two-year deal with Marvel covering Australia and New Zealand.

Similar to the existing partnership between Team Liquid and Marvel, the deal will see Marvel integrate its well-known properties into activations hosted by the Chiefs. The partnership kicks off today at the QV Gaming Dome in Melbourne, Australia.

Discussing the collaboration CEO of Chiefs Esports Club, Nick Bobir, said:

“This is a historic partnership for video games and esports in our region that will redefine what can be achieved in the market and make a significant impact on video game and esports events moving forward. At The Chiefs we are all about developing the next generation of gamers and fans of esports through creating these unique experiences. We will continue to raise the bar for esports in our region.”

If the Marvel-Team Liquid partnership is anything to go by, we can expect to see the Chiefs wearing, and selling, co-branded jerseys featuring popular Marvel characters like Spider-Man, the Avengers, Iron Man and Captain America.

AYO.NEWS says:

The Chiefs are showing they have a very broad approach when it comes to partnerships! From everyone’s favourite super heroes with the Marvel deal to the three-year partnership with Bond University announced a few weeks ago.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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