India-based esports solutions company NODWIN Gaming, a subsidiary of Nazara Technologies, is establishing a presence in South Africa.
The company is opening a new base in Johannesburg, and has appointed Nathaneal Slabbert as Head of Operations and Anthony Nell as Head of Sales for the country.
Slabbert is a semi-pro Counter-Strike player with more than a decade of experience in the esports industry. He brings expertise in production and broadcast and has worked on major projects like the ESL African Championship.
Nell is a local South African esports veteran, having recently co-operated the Game TimeMedia production house start-up and previously owned to major MGOs. He’s worked on projects including the Mega8 Seasonal esports tournaments, Evetech Champions League and MSI Hero Cup at rAge Expo 2019.
Discussing the news CEO of NODWIN Gaming, Sidharth Kedia, said:
“With South Africa, we are pushing our geographical limits. The expansion is a gateway to not just South Africa but the whole of Africa. Regarding the development of esports in the region, the scenario right now looks a lot similar to what India was 5 years ago. The South African audience is a healthy mix of PC and console players alongside the massive mobile gaming populace.
“We have an opportunity to create a professional and organized ecosystem of esports in the country for the brands, players, and fans to benefit equally from. With Nate and Anthony being reputable faces in the community, we are more than ready to kickstart our multinational operations.”
While Head of Sales, South Africa, at NODWIN Gaming, Anthony Nell, added:
“It is an absolute honor to join the NODWIN team and to be a part of their ambitions on the African continent. South Africa has been largely ignored in terms of global esports expansion and NODWIN Gaming International’s goals for the region are the first steps in the right direction.”
AYO.NEWS says:
This is an interesting move. NODWIN have ‘been there, done that and got the T-shirt’ in terms of catalysing development in emerging markets, so it could well play a pivotal role in unleashing the potential of the nascent South African esports industry.
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
All original content featured on this site is © Pentagon Digital Limited, 2020.
