Sports Information Services (SIS) has announced it will be revealing a new esports betting product, “SIS Competitive Gaming” at ICE London.
According to the company, “SIS Competitive Gaming” is the first product specifically created for sportsbooks, and will see ‘qualified gamers’ go up against each other, head-to-head, on popular sports products.
There is already a schedule of 15,000 live events per year from Las Vegas lined-up for the product, and the format will offer rapid ‘quick-fire’ betting opportunities for punters, encouraging engagement and creating an incremental revenue stream for bookmakers.
The company places a lot of emphasis on the integrity of the new product, pointing out that each match will be monitored by an Esports Integrity Coalition (ESIC)-trained referee with the power to suspend players.
SIS Competitive Gaming is being marketed to operators as a complete end-to-end solution, with live streamed pictures, commentary, on-screen graphics with betting triggers, data and range of pre-match and in-running markets and prices.
Talking about the launch, CEO of SIS, Richard Ames, said:
“SIS Competitive Gaming brings a whole new esports betting experience that will resonate with existing sports bettors.
“Following extensive customer and consumer research into the current esports betting offer, our new Competitive Gaming product has been shaped specifically for betting operators, with easy to understand games, and markets that are familiar to sports bettors, which will help maximise the opportunity of this fast-growing sports sector”.
The product will be launched today (Tuesday 5th Feb.) at ICE London, on Stand S2-180 at 12pm UK time.
