Hurrah, the Paris-based esports and gaming-focused creative advertising agency, has launched a production house led by former Louis Vuitton producer Varick Loyer.

Founded with a mission to “elevate production standards for content in esports and gaming” Hurrah.studio will be creating content for clients of Hurrah.agency – which includes major non-endemic global brands like Coca-Cola, Domino’s Pizza, Nestlé, and Renault, along with esports businesses like Australia-based tournament platform Mogul.

While at Louis Vuitton, Loyer worked on the high profile League of Legends World Championship partnership with Riot Games – a project he described as a “eureka moment” that opened his eyes to “the value that experts from luxury and esports could bring to the table for mutual benefit.”

Discussing the launch of Hurrah.studio, CEO of Hurrah Group, Mathieu Lacrouts, said:

“Moving from one company to two after five years is crucial to continue to create the greatest branded content we can, for esports fans and gamers. With Hurrah.studio, we’re not only delivering top-notch content for Hurrah.agency’ clients, we also intend to pave the way for luxury-like standards in other esports and gaming content.”

AYO.NEWS says:

This is yet another sign of how the production values in esports are rocketing as the industry relentlessly evolves and professionalises, increasingly attracting top talent from other fields. It will be interesting to see what comes out of Hurrah.studio…

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