Danish esports organisation Team Singularity has partnered with Swedish energy drink brand NOCCO (No Carbs Company).

NOCCO makes sugar-free energy drinks marketed as optimising focus, so the brand has an obvious appeal to esports athletes and video gamers.

Talking about the partnership CEO of Team Singularity, Atle Stehouwer, said:

“Part of our success is due to payoff from hard work, strong team spirit and solid increase in mental and physical preparations.

“Being one of the leading talent incubators in esports, naturally we have big focus on both collective and individual performance besides player and management development. A vital part of our results is our focus on both physical and mental preparation, which our partnership with NOCCO confirms. They bring the necessary focus and endurance our players need.”

While CEO at NOCCO Denmark, Mathias Kronstrand, stressed the importance of “physical nutrition in both sports and esports performance, and revealed that the company’s own group of “top athletes” would be getting involved with Team Singularity.

AYO.NEWS says:

Its almost a given that major esports organisations have to have an energy drink partnership these days, but this one does stand out as being a little more health conscious. It will be interesting to see what collaborations NOCCO has in mind in terms of other athletes getting involved with esports.

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