Gaming peripherals brand Logitech G and car manufacturer and motorsports firm McLaren have extended their partnership through 2020.

The two companies will continue their cooperation in the sim racing world, which has included World’s Fastest Gamer and the McLaren Shadow competition, and will be launching a new tournament called ‘G Challenge 2020.’

Discussing the partnership Managing Director of Sales & Marketing at McLaren Racing, Mark Waller, said:

“Logitech G has supported McLaren’s eSports endeavours from the start, and I’m pleased to extend this partnership across the Group. Logitech G is unique in their process and the way they collaborate with their partners to create the best experience and high-quality products for gamers. We are excited to bring a new G Challenge to gamers and open a new gateway into the world of racing.”

While General Manager of Gaming Simulation at Logitech G, Vincent Borel, added:

“McLaren is a pioneer in the automotive space and hyper-competitive world of Formula 1. We are thrilled to continue our partnership and broaden our commitment to a shared vision that elevates eRacing within the world of gaming and beyond. Together with McLaren, we will create a thrilling eRacing experience that will ignite the passion and racing spirit in all of us.”

AYO.NEWS says:

Its always good to see partnerships extended like this, and we’re looking forward to checking out G Challenge 2020. With so many real world motorsports switching to the virtual space during the ongoing COVID-19 (coronavirus) crisis, sim racing looks to be going from strength-to-strength.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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