Subaru has partnered with sim racing platform iRacing in the latest boost for virtual motorsports.

The deal includes making the North American division of the famous Japanese car manufacturer the entitlement sponsor for the Subaru iRX All-Star Invitational rallycross championship.

A six-round championship starting 10 April, the invitational will see professional rally, rallycross, Indycar, and NASCAR drivers participate, and boast a prize pool of USD $10K – which will be donated to charities. Subaru Motorsports USA will be entering a three-car roster in the new series.

Talking about the new series Subaru Rally Team USA driver, Travis Pastrana, said:

“With so many people staying at home and missing racing, now is the perfect time to try new things in esports. For this series we’re going to bring together some of the biggest names from different types of racing and put them on virtual rallycross tracks with dirt, tarmac and jumps. It’s going to be a blast, and I can’t wait to see what happens!”

The series will be broadcast on iRacing’s social platforms and Subaru Motorsports USA’s Facebook page, along with those of other participating teams.

AYO.NEWS says:

The COVID-19 (coronavirus) crisis really is seeing sim racing, a discipline that has for so long lacked the exposure it deserved, find a new audience. Only yesterday we reported that Torque Esports had entered a programming syndication agreement with Blake Broadcasting – a deal said to be largely driven by Torque’s sim racing offering. While last week NBC became the second major American network to expand its sim racing coverage, taking a lead from FOX.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

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