Inspired Entertainment has confirmed it will be providing its new V-Play Plug & Play™ complete end-to-end online virtual sportsbook product to DraftKings.
According to Inspired, the solution will allow the operator to access its Virtual Sports offering with minimal integration effort and provide rapid speed-to-market.
14 virtual sports are currently offered, including basketball, car racing, football, and horse racing, and will be available to DraftKing’s New Jersey customers through online and mobile.
Discussing the deal President and Chief Operating Officer at Inspired, Brooks Pierce, said:
“We are very excited to team up with DraftKings to bring Virtual Sports to their passionate fans. Not only do we have the largest and most advanced portfolio of Virtual Sports, we tailor our products to sports fanatics with a combination of fast-paced action, ultra-realistic player simulations and a tremendous breadth of bet types.
“We are looking forward to working with DraftKings on bringing a continual stream of betting content to their customer base, especially at this time when there is limited live sports content available.”
Also covered by the deal is Inspired’s new V-Play NFLA Legends Football and V-Play Basketball. NFLA Legends is officially licensed by the NFL Alumni (NFLA), and features all-time favourite NFL legends.
AYO.NEWS says:
With COVID-19 crisis looking set to disrupt traditional sports for many months, or possibly even years, sports betting operators are being forced to pivot rapidly to virtual sports and esports in an attempt to survive. Inspired, which was already a leader in the virtual sports field, is clearly stepping up with an ever-improving offering.
Of course, the question is, will virtual sports, which are still ultimately just RNG-based games of chance, really retain an appeal to sports betting fans who are passionate about studying their teams and making bets based on statistics and data, or are they simply a slick looking novelty right now?
Staying with Inspired, at the start of this month we reported the company had announced measures to protect its business during the COVID-19 (coronavirus) crisis, furloughing staff, and cutting hours and pay.
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
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