Malta-based blockchain company Chiliz has partnered with UFC®, the world’s premier mixed martial arts (MMA) organisation.
The exclusive global partnership will see UFC join major football clubs including FC Barcelona, Juventus, Paris Saint-Germain, Atlético de Madrid, Galatasaray, AS Roma, CA Independiente and esports giants OG, in using the Socios.com fan voting and rewards app to drive fan engagement.
Chiliz’s cryptocurrency $CHZ powers Socios.com, and allows app users to purchase Fan Tokens via its native marketplace or the Chiliz.net cryptocurrency exchange – the first in the world designed specifically for sports and entertainment.
Fan Tokens can then be used to buy voting rights in official polls and other special perks, including UFC-related offers and rewards, such as tickets to UFC events or pre-sale access to tickets.
According to UFC, it is hoping to capitalise on Chiliz’s fintech expertise to create new opportunities to grow the brand and increase fan engagement.
Discussing the partnership CEO & Founder of Chiliz & Socios.com, Alexandre Dreyfus, said:
“By partnering with Chiliz, UFC now has access to a captive audience of fans from some of the biggest sporting organisations on the planet, creating an unprecedented opportunity to attract new followers.
“This exciting partnership is the first major example of how we can use blockchain technology to create incredible engagement opportunities not only for our Fan Token partners, but for other leading enterprises, too.
“It’s also a major step forward in our evolution from pioneers in blockchain-based fan engagement to leading the march as a fintech company in the sports space.”
While UFC Vice President Global Partnerships, Nicholas Smith, added:
“Chiliz and Socios.com are industry leaders in blockchain based fan engagement and our two companies share a common philosophy to always ‘be first,’ so we are thrilled to begin this new partnership. UFC continually strives to enhance the fan experience and we are looking forward to working with the team on innovative and unique ways to achieve this goal.”
AYO.NEWS says:
As the sports and esports business gets more expensive, monetisation is becoming ever more critical – and one of the most important aspects of successful monetisation is building a loyal, and highly engaged fan base. Chiliz’s blockchain-based ecosystem is a clear leader in driving this kind of engagement, though it does have competition from others like Swiss blockchain-based app solution Blocksport.
Staying with Chiliz, in February the company announced a partnership with marketing agency Lagardère Sports and Entertainment, as it looks to attract more European and North American clubs and teams.
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