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COMMONWEALTH GAMES FEDERATION PARTNERS WITH GLOBAL ESPORTS FEDERATION

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COMMONWEALTH GAMES FEDERATION PARTNERS WITH GLOBAL ESPORTS FEDERATION

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4 days ago

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The Commonwealth Games Federation (CGF) has announced a partnership with the Global Esports Federation (GEF).

The aim of the partnership is to develop a Commonwealth Esports strategy, and it will see the CGF and GEF work together on specific areas aligned to Transformation 2022 – the Commonwealth Sport Movement’s Strategic Plan.

According to the organisations, the partnership will initially focus on three things:

  • Conducting an analysis of the status of Esports in the Commonwealth and its capacity to support and advance our vision and mission through the joint development of a values- based Commonwealth Esports strategy;

  • Exploring and developing athlete-centred, sport-focused initiatives and campaigns that harness and elevate the principles of Equality, Diversity, Inclusion, Integrity and Innovation, among others, in Esports across the Commonwealth; and

  • Exploring the development of sustainable Esports properties (competitions and development initiatives) that could benefit CGAs and the wider Commonwealth through partnerships and promotional opportunities that connect and serve athletes, citizens and communities.

 

Discussing the partnership CGF President, Dame Louise Martin, said:

“In recent years, we have seen the dramatic rise of Esports in terms of popularity and participation, particularly the participation of young people.

“During the COVID-19 pandemic, interest in Esports globally has continued to increase significantly which demonstrates an important characteristic of connecting people during a difficult period.

“For some time now, the CGF has been looking for a way to formally engage with Esports, to explore how it can align with the Commonwealth Sports Movement and its support of the sustainable development of digital infrastructure, connectivity and commerce across the Commonwealth.

“In the Global Esports Federation, we know we have the right partner to help us undertake this exciting piece of work.”

 

While GEF President, Chris Chan, added:

“We are honoured to embark on this strategic partnership and support the Commonwealth Games Federation. This partnership further strengthens the Global Esports Federation’s mission of convening the world’s Esports ecosystem.

“The GEF Board and I look forward to working together with Dame Louise Martin and the entire Commonwealth Sport Movement. We congratulate the CGF for the work they do every day, developing sports across the 71 Commonwealth nations and territories, and beyond.

“This partnership allows us to develop a pathway together for an inclusive, progressive, and visionary future for the youth and the entire Commonwealth – North to South, East to West – reaching across a third of the world’s population.

“The future of Esports continues to be bright, and we look forward to developing great collaborations across the world; elevating Esports based on the traditions and values of sport and the principle of harnessing technology for good.”

 

The Commonwealth of Nations originated with the British Empire, but is now a voluntary association of 54 independent and equal countries. It is home to 2.4 billion people, and is currently made up of the United Kingdom, Antigua and Barbuda, Australia, The Bahamas, Bangladesh, Barbados, Belize, Botswana, Brunei Darussalam, Cameroon, Canada, Cyprus, Dominica, Fiji, The Gambia, Ghana, Grenada, India, Kenya, Kingdom of eSwatini, Jamaica, Kiribati, Lesotho, Malaysia, Malawi, Maldives, Malta, Mauritius, Mozambique, Namibia, Nauru, New Zealand, Nigeria, Pakistan, Papua New Guinea, Rwanda, Saint Lucia, Samoa, Seychelles, Sierra Leone, Singapore, Solomon Islands, South Africa, Sri Lanka, St Kitts and Nevis, St Vincent and The Grenadines, Uganda, United Republic of Tanzania, Tonga, Tuvalu, Vanuatu, and Zambia.

 

AYO.NEWS says:

The Commonwealth Games are a big deal in much of the world, so the CGF’s enthusiasm for developing an esports strategy is another big boost for esports in terms of going mainstream.

Staying with the GEF, just last week we reported the Singapore-based organisation had confirmed the initial composition of its Athletes and Players Commission, led by Charmaine Crooks and Koen Schobbers.

 

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.

All original content featured on this site is © Pentagon Digital Limited, 2020.

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With several years experience in the igaming and sports betting industries in Malta under his belt, over the last few years Oliver has developed a passion for blockchain and an interest in esports. He’s also a published novelist and has a background in art and photography.


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NEVADA APPROVES BETTING ON DREAMHACK MASTERS SPRING CS:GO

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11 hours ago

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07/05/2020

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The Nevada Gaming Control Board (NGCB) has approved wagering on DreamHack Masters Spring CS:GO event.

Thanks to the latest in a string of esports betting exemptions issued by the NGCB, licensed sports betting operators in the state will now be able to accept bets on the 2020 DreamHack Masters. Head-to-head, match winner, and overall winner bets will be permitted. 

The event, which is the fourth Counter-Strike: Global Offensive tournament to be cleared by the NGCB over the past couple of months (alongside ESL Pro League, ESL Meisterschaft, and ESL Rio Major), starts on 19 May. 

As per usual, Nevada bookies intending to accept bets on DreamHack Masters Spring must comply with the rules set out by the NGCB, including making the tournament organiser’s official rules publicly available before accepting wagers, and notifying the Enforcement Division. 

Again, as we’ve seen with other approved esports events, in-play betting will not be permitted, and the odds offered will be at the discretion of the individual operators concerned. Any sportsbooks wishing to offer other bet types must first submit separate applications for approval. 

 

AYO.NEWS says:

The Nevada Gaming Control Board is proving quite enthusiastic when it comes to esports, giving hard-pressed bookies in the state at least some reprieve from the COVID-19 crisis. 

In addition to CS:GO, the NGCB has also recently approved wagering on Call of Duty League, League of Legends Championship Series (LCS), League of Legends European Championship (LEC), eNASCAR and Dota 2, and OverWatch League. 

 

 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020

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ELECTRONIC ARTS GENERATES $5.54 BILLION REVENUE IN FISCAL YEAR 2020

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12 hours ago

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07/05/2020

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Image credit: EA

Electronic Arts (EA), developer of titles including Apex Legends and the EA Sports series, has reported USD $5.54 billion revenue for fiscal year 2020. 

The company exceeded expectations, generating $1.39 billion in revenues during Q4 alone, significantly above the $1.19 most analysts predicted. 

For fiscal year 2020, EA generated revenues of $5.54 billion – up 12% on the previous year. Net income for the year was $3.04 billion. 

EA attributed the better than expected results to strong digital sales and franchises, and said digital net bookings were up 9% year-on-year, now making up 78% of its total net bookings. 

In terms of specific titles, Madden NFL 20 saw record engagement, while Apex Legends was the most downloaded free-to-play PS4 game during the year, and Star Wars Jedi: Fallen Order racked-up more than 10 million unique players. 

Looking ahead, the company has told investors it expects to generate $1.22 billion in net revenue for the first quarter of fiscal year 2021 – however,  it only expects $270 million of net income. 

 

AYO.NEWS says:

Given that the vast majority of its revenue is generated from downloaded digital entertainment, and it has some of the world’s most popular video game and esports titles in its portfolio, EA has found itself extremely well-placed to benefit from the COVID-19 lockdowns. 

Of course, despite lockdowns easing in some places, health authorities are warning that lockdowns could well return periodically over the next year or so, as new waves of infections hit – which could boost business even further… unless people find themselves unemployed and without financial support that is. 

Interesting times…

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020

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G2 ESPORTS: JORDAN BELLAR TO HEAD BUSINESS DEVELOPMENT OUT OF NEW YORK

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17 hours ago

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07/05/2020

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Image credit: G2 Esports

Berlin-based G2 Esports has hired Jordan Bellar as its new Business Development Manager. 

Bellar will be G2’s first full-time employee focused on building the organisation’s presence in New York City, though he will also be responsible for business development across North America and globally. 

Previously with Harris Blitzer Sports & Entertainment, Bellar has extensive partnership strategy and sales experience working with high-profile traditional sports properties like the Philadelphia 76ers and New Jersey Devils, in addition to esports organisations like 76ers Gaming Club and Dignitas. He’s also worked for the NHL’s Tampa Bay Lighting in membership services, and the NFL’s Tampa Bay Buccaneers in corporate partnerships. 

Discussing his new appointment Bellar said:

“I’m excited to be joining such a talented group at G2. Everything from the teams to the people is truly world-class. Our vision is to blend the cultures of sports, gaming, and music to create 24/7 entertainment. We’re going to be working with the world’s top brands to take this to the next level for our millions of loyal fans and future #G2Army members.”

 

As we previously reported, in December 2019 G2 Esports announced a USD $10 million investment from Canadian billionaire Joseph Tsai, owner of Brooklyn Nets and Co-Founder of Alibaba Group. The capital is being used by G2 to establish its New York City office.

 

AYO.NEWS says:

The North American market is clearly critical for G2 Esports’ long-term commercial success, and Bellar certainly seems like a good bet to drive growth there – and with Tsai’s $10m behind him, things are looking bright for the organisation. 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020

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FIGHTING GAMES-FOCUSED PANDA GLOBAL WELCOMES NEW PLAYERS & STAFF

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1 day ago

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06/05/2020

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Image credit: Panda Global

North American esports organisation Panda Global has announced a series of new signings and hires. 

Fighting Games-focused Panda has welcomed back accomplished Street Fighter V player Victor “Punk” Woodley after a year, and also added Super Smash Bros. player Cody “iBDW” Schwab, and anime fighter superstar Keenan “Kizzie” Kay. 

On the business side of things, Panda Global has made eight hires:

  • Esports commentator Zak “CONEY” Zeeks, as Creative Lead (full-time)
  • Sports stats expert and writer Jack “Jackie Peanuts” Moore, as Director of Growth for PGstats (full-time)
  • Web developer and software engineer Bien “Xiily” Nguyen, as Director of Engineering (full-time)
  • Grassroots esports organiser Robin “Juggleguy” Harn, as Project Manager (full-time)
  • Former Aksys Games social media dude Brandon “EveryDamnDay” Brady, Social Media (full-time)
  • Christina “Chia” Korsak, as SEO Specialist (part-time)
  • Deyanira “Koi” Mares, Social Media (part-time)
  • Trevor “kantrip” Lukan, Social Media (part-time)

 

Panda Global has commercial partnerships in place with several well-known brands including insurance company GEICO, Hyper X – the gaming brand of Kingston Technology, entertainment company Funimation, streaming platform Twitch, and gaming apparel company Meta Threads.

 

AYO.NEWS says:

Considering the rapidly growing COVID-19 lockdown-triggered economic catastrophe engulfing so many sectors, it’s fantastic to see esports organisations are still hiring and driving growth. It seems like a talented bunch of people Panda Global just hired too, on both the player and business side of things, so we’re sure they will fit right in.

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020

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ENTHUSIAST GAMING AND G FUEL ANNOUNCE MULTI-YEAR PARTNERSHIP

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2 days ago

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06/05/2020

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Image credit: G FUEL

Canadian digital media company Enthusiast Gaming has announced a partnership with gaming energy drink brand G FUEL.

The multi-year deal will see the partners build an integrated marketing campaign that leverages the full Enthusiast Gaming platform, and its reach of more than 200 million gamers, to build G FUEL’s brand awareness and market share.

According to Enthusiast Gaming, the partnership will involve user generated content, influencer marketing, online entertainment and advertising across its entire media network, and G FUEL will be a key sponsor of Luminosity Gaming. 

Discussing the partnership Founder and CEO of G FUEL, Cliff Morgan, said:

“We’re excited to partner with Enthusiast to reach previously untapped corners of the gaming community and increase awareness of G FUEL.

“Luminosity Gaming is an elite, world-class esports organization, and as The Official Energy Drink of Esports®, our partnership makes perfect sense. We’ve built a passionate community within the gaming and esports sector and can’t wait to work with Enthusiast to drive authentic engagement with their incredible platform of gamers.”      

 

While CEO of Enthusiast Gaming, Adrian Montgomery, added:

“Partnering with a brand so deeply rooted in the gaming sector like G FUEL is exciting for a number of reasons. G FUEL is a leader in the gamer energy drink sector and using our platform to communicate and engage with gamers continues to validate our strategy and is a significant milestone for our direct sales team.

“Execution is also very important, and over the last number of months, we’ve been able to demonstrate the success of our integrated advertising offerings and prove that using our platform has more touchpoints and engages with more gamers than any other gaming company. We are thrilled to partner with G FUEL and look forward to building a long-term partnership over our shared passion of gaming.”   

 

AYO.NEWS says:

With Enthusiast’s very considerable global reach, this is clearly a big deal for G FUEL, and it will be interesting to see what kind of new content they come up with. Energy drink partnerships are extremely common in esports these days, so we’re looking for some real creativity here to make it stand out. 

Staying with Enthusiast Gaming, last month we reported the company had partnered with Monkey Knife Fight (MKF), to promote and build brand awareness of the fantasy sports platform. 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020

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NBA 2K LEAGUE DEBUTS ON U.S. NETWORK TV, AS ESPN BROADCASTS GAMES

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2 days ago

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06/05/2020

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Image credit: NBA 2K

Major sports TV network ESPN has announced it will broadcast NBA 2K League games throughout the 2020 season.

Starting this week Tuesday night games will be broadcast on ESPN2, through to 19 May, with details of further broadcasts still to be released. Wednesday, Thursday and Friday matches will be streamed live via the ESPN app and ESPN.com.

The Tuesday night ESPN2 broadcasts represent the first-ever NBA 2K League telecasts in the United States. ESPN will also be broadcasting coverage on either ESPN2 or one of its digital platforms in the Caribbean, Latin America, Oceania, and Sub-Saharan Africa. 

In addition to ESPN, NBA 2K League watches will continue to be broadcast on Twitch and YouTube. 

NBA 2K League’s third season commenced yesterday using an entirely online format due to the ongoing COVID-19 (coronavirus) crisis. As we reported last week, organisers have made several changes to improve the viewer experience during the six weeks of remote gameplay. 

 

AYO.NEWS says:

Though TV broadcasts are unlikely to be watched by existing esports fans, major TV networks are proving instrumental in introducing a whole swathe of mainstream sports fans to esports for the first time – especially during the COVID-19 crisis, when there are very few traditional sports running. 

Since the coronavirus crisis began, we’ve seen several major television networks significantly expand their esports coverage, including NBC and FOX. 

 

 

 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 
All original content featured on this site is © Pentagon Digital Limited, 2020

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