Animoca Brands partners with Formula 1® to develop the “F1® Delta Time” blockchain game, in a potentially major industry milestone.
Animoca Brands has partnered with Formula 1® to develop the “F1® Delta Time” blockchain game.
The developer has secured a licensing agreement with the iconic motorsport to create and publish blockchain game F1® Delta Time which will be based on non-fungible tokens (NFTs).
Featuring Formula 1 intellectual property and incorporating both collectible and racing components utilising NFTs, the first phase of the game is slated to be released on 10th May 2019, with others following.
Talking about the news Co-Founder and Chairman of Animoca Brands, Yat Siu, said:
“Securing a partnership to make blockchain games with Formula 1 – one of the most recognised brands in sport – is a notable achievement. We will leverage Formula 1’s considerable global reach to drive product uptake and revenue growth as together we seek to increase consumer exposure to blockchain.”
Considering the incredible global reach of Formula 1®, with a TV audience in the region of 1.6 billion, 506 million fans, and viewed in more than 180 territories, this is a major milestone for blockchain-based games.
The sport also enjoys partnerships with some of the world’s most successful brands including Rolex, Pirelli, DHL, Emirates and Heineken, and has media rights deals in place with leading broadcasters including Sky, Fox Sports and ESPN – meaning being associated with it brings serious kudos.
AYO.NEWS says:
The development of blockchain-based gaming, though still in its infancy, heralds an entire new world that merges digital entertainment with real-world collecting and ownership. Recently we chatted with Sergei Labutin, Executive Director of Ether Dale, the Tallinn-based developer and publisher of unique blockchain games, including the popular fantasy RPG, Ether Quest and vaporwave combat game Glitch Goons about what the future holds (read more). It will be interesting to see how just much the Animoca F1 game fuels the blockchain game market.
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