Virtual sports specialist Kiron is supplying Kindred Group subsidiary Unibet. 

Kiron’s virtual horse and greyhound racing products have gone live on Unibet’s main racing page, via the company’s partnership with ATR, in a move that will significantly expand Kiron’s reach in core European markets. 

Commenting on the news Head of Global Racing at Kindred Group, Ben Colley, said:

“Kiron’s horse and dog racing content is already proving to be a big success both with our existing customers and also in attracting new audiences to our platform.

“The speed at which we have been able to integrate its games has allowed us to quickly meet the fast-growing demand for virtual content and significantly enhance the range of products we offer.”

While co-CEO of Kiron, Steven Spartinos, added:

“Through this partnership we have not only added another major brand to our client base but also assumed a prominent position on its platform under the racing tab, giving testament to the developing status of virtual content among the wider sportsbook offering.

“We are pleased to provide Unibet with a range of virtual horse and dog racing events that will boost customer engagement through this crucial time, offering fast-paced, life-like betting experiences available around the clock.”

AYO.NEWS says:

Like other virtual sports suppliers, South Africa-based Kiron has found its products in high demand during the COVID-19 crisis, and that looks set to continue for a while yet. Last week we reported Kiron had grown its Italian reach through an agreement with iGaming provider Microgame. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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