Internet analyst at British banking giant Barclays says Facebook cryptocurrency could add up to $19 billion revenue in first two years.
According to a note released by Ross Sandler, an internet analyst at British banking giant Barclays, if Facebook goes ahead with its much speculated cryptocurrency, it could add up to $19 billion in revenue for the company by 2021.
Granted, the $19 billion was near the $20 billion upper estimate provided, but even Sandler’s most conservative estimate was for $3 billion to be added in two years. He also suggested a Facebook Coin would have big implications for Facebook’s share price.
As previously reported by AYO.NEWS, the New York Times recently claimed sources inside Facebook had revealed plans for a Facebook Coin in the form of a stablecoin based around its soon to be merged messaging apps WhatsApp, Instagram and Messenger.
Over the past year Facebook, and it’s share price, has been reeling from all kinds of controversies, many stemming from the high-profile Cambridge Analytic scandal. The launch of a Facebook cryptocurrency, if successful, could totally change the dynamics of social media, and put the company firmly in control of the space once again.
According to Sandler, initially the Facebook Coin will most likely take the form of a “single purpose coin for micro payments and domestic p2p money transfer, very similar to the original credits from 2019 and Venmo today”. Facebook credits were the social media giant’s first attempt to introduce a cryptocurrency – and it ended in failure with the project being dropped.
This time round, as many observers have noted, Facebook seems to have invested far more resources, bringing in talent like former PayPal president David Marcus to guide its re-entry into the cryptosphere.
AYO.NEWS says:
If Facebook gets the Facebook Coin right, it could transform the entire digital landscape. With its messaging services (WhatsApp, Messenger and Instagram) having a monthly user base of around 2.7 billion, the potential is certainly there for the Facebook Coin to drive mainstream adoption of digital currencies.
But, as we have noted before, Facebook will have to give people a compelling reason to use it and, importantly, trust it. With so many proven alternatives and so much bad feeling towards Facebook, will enough people really want to hand it any more power, especially in an areas as sensitive as finances? And, if Facebook manages to mess things up, it could well end up being the ‘straw that broke the camel’s back’.
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