Casino games provider Hacksaw Gaming has partnered with Bethard Group, with games going live across Bethard.com and B2B brands within days. 

Since being founded in 2018 by a small group of entrepreneurs and professionals from within the iGaming industry, Malta-based Hacksaw Gaming has produced a range of scratch cards, slots, and premium slots – which will now be available to Bethard Group’s players. 

Commenting on the partnership COO at Hacksaw Gaming, Marcus Cordes, said:

“We are thrilled to have partnered with Bethard Group and excited to offer their players new content. We believe that this partnership will strengthen both brands and we hope to create a prosperous business relationship going forward.”

While Casino Manager at Bethard Group, Bjørnar Heggernes, added:

“Hacksaw is the last piece of the puzzle and complements our existing portfolio of high-quality casino content. Their offering of scratch cards and their fresh venture into slot-making with a mobile-first focus was the exact reason why this partnership made sense to us. We are excited to see where this journey together takes us.”

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MGA Games is playing on 1980’s sex appeal with its latest hyperrealistic offering, Samantha Fox. 

The Spanish games developer has created a new slot starring the famous 80’s English teen idol, singer, actress and model. With a distinctly retro visual vibe, this title is aiming straight at the 40+ demographic, combining sex appeal and nostalgia. 

Samantha was catapulted to fame by her song “Touch Me”, which hit the top spots in the UK and UK, along with 15 other countries worldwide, achieving 24 platinum, gold, and silver records. Of course, she’s also fondly remembered for her Page 3 appearances in British tabloids. 

Earlier this month MGA Games released another sexy slot appealing to a distinctly different generation, featuring social media star Jessica Weaver, while in March it released a title featuring the “Queen of Instagram”, Abigail Ratchford. 

Staying with MGA Games, last week we reported the company’s line-up had gone live in Mexico through Betway.mx, the country’s most popular gaming platform. 

AYO.NEWS says:

MGA are certainly splashing some cash developing these hyper-realistic, officially licensed titles, but will they have more than a passing appeal? Will the age old adage “sex sells” prove applicable to the world of slots, and will the social media stars manage to tempt younger generations to spend money on slots? 

While we’re here, let’s not forget Samantha Fox’s finest moment – her appearance on Roland Rat: The Series, at the height of her career in the 1980s. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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Gaming Innovation Group (GiG) has extended its iGaming offering with the integration of Playtech’s iPoker product to its platform.

With Playtech’s iPoker boasting a network of more than 35,000 players, the partnership will enable operators to access one of the largest poker networks in the world, through GiG’s iGaming platform. 

Operators will be able to access a wide variety of game types, with an extensive offering of table stakes and buy-ins and games across HTML5 web, mobile, iOS, and Android.

Discussing the news Chief Commercial Officer at GiG, Ben Clemes, said:

“We are excited to have partnered with Playtech in entering the poker betting vertical. The integration of Playtech’s iPoker product with our iGaming Platform allows us to further extend our betting options and enables our partners to offer a strong poker betting player experience.

“As part of the process, we added to our microservices, which gives us the ability to scale and integrate with other third-party poker providers in the future —providing our partners with more flexibility and choice.’’

While Chief Operating Officer at Playtech, Shimon Akad, added:

“We’re delighted to partner with GiG and welcome them to our iPoker network. Having invested heavily in our new poker web client, in addition to our native poker app and popular downloadable desktop poker client, together Playtech and GiG can offer operators access to an exceptionally flexible platform as well as an ever-growing network. GiG is an important strategic partner for us, we look forward to continuing to work with them to bring industry-leading technology to the sector.”

AYO.NEWS says:

There’s no doubt that the online poker product has improved dramatically over the past few years, and the COVID-19 sports shutdown has given it a boost as operators search for alternatives to keep customers engaged. Will it last into the post-COVID-19 world though? 

Staying with online poker, last month we caught up with Dmitry Starostenkov, CEO of EvenBet Gaming, to find out how the crisis was affecting business. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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Greentube, the NOVOMATIC Interactive division, has strengthened its presence in Romania after going live with Baumbet. 

A wide range of Greentube’s titles including Plenty on Twenty, Sizzling Hot TM deluxe, Book of Ra TM deluxe, Lucky Lady’s Charm TM deluxe, Dolphin’s Pearl deluxe, and many other games tailored for the Romanian market are now available on Buambet.ro via the Pariplay platform. 

Baumbet has been running retail betting operations in Romania for more than twenty-five years, and has built a strong online presence since the market went live in 2018. For Greentube, the integration is another step in its Eastern European expansion strategy. 

Commenting on the launch Greentube CFO/COO, Michael Bauer, said:

“Launching with such an established operator further demonstrates the high demand for our portfolio among local players. We expect our games will be an instant hit with Baumbet’s customers. Romania has quickly proven to be a strong market for Greentube as our classic titles and new, modern content continues to perform strongly.”

While Baumbet COO, Daniel Cordos, added:

“Greentube has more than lived up to its reputation for creating quality interactive games that stand the test of time both in the land-based market and online. Their diverse range of content is already ranking high with our players and will contribute to our goal of providing an online casino experience that outperforms the market.”

Staying with Greentube, in March we reported the company had completed the acquisition of the majority of CashBet Coin’s cryptocurrency and its underlying blockchain technologies. 

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Swedish gambling operator Svenska Spel has launched IGT’s cashless gaming product, allowing customers to fund their Video Lottery Terminal (VLT) from their smartphones. 

Players logged into a Svenska Spel VTL will be able to withdraw funds from their bank accounts, via Swedish payment platform Swish, before approving it and funding their lottery play. According to IGT, it will pave the way for a new era of cashless gaming in Sweden. 

Commenting on the launch IGT Senior Vice President and COO GTech International, Declan Harkin, said:

“Svenska Spel is at the forefront of innovation with IGT’s cashless gaming solution. This ground-breaking technology introduces a contemporary consumer experience to land-based gaming in one of the most progressive societies in the world.”

Svenska Spel now operates almost 5,000 IGT VLT’s in Sweden, with the first being installed in 2006.  

Staying with Svenska Spel, last week we reported the operator had extended its partnership with the Swedish Sports Federation. 

AYO.NEWS says:

It is almost certain that the COVID-19 crisis will accelerate the move towards cashless societies in many countries, so IGT’s technology could find plenty of demand over the coming years.

It’s also interesting to see how this kind of system is closing the gaps between land-based and online gambling – bringing the two together. After all, if you’re going to use a video terminal, and you’re going to pay cashless via your smartphone, it’s only a small step further to play completely online. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020

Spanish casino games developer MGA Games has launched in Mexico through Betway.mx, the country’s most popular gaming platform. 

Part of the Betway Group, Betway.mx provides casino entertainment games, bingo, poker, and sports betting across Central and South America. 

The new partnership will give Betway.mx players access to a range of MGA Games’ most popular titles, including games from the company’s Hyperrealism Series like Gold Mermaid by Renata González, GT World Challenge by Andy Soucek and Josef Ajram’s Epic Broker.

A range of smartphone optimised video bingo including Calaca Party Bingo, Bingo Mariachis, Bingo Zeus, and Circus, will also be available. 

Commenting on the partnership CEO of MGA Games, Joan Sanahuja, said:

“MGA Games feels honored that such a large operator as Betway Mexico vouched for our game productions and decided to include them in their casino games catalogue.

“We managed to achieve such a dazzling number of recent launches in Latin America thanks to our high-quality, constantly varying content. We also count with an incredible post-sales follow-up team and the latest gaming technologies —two of the features most valued by our partner operators.”

While Betway CEO, Anthony Werkman, added:

“MGA Games have a proven track record, and we are especially delighted to work with them in Mexico. Their suite of games is one of the most innovative in the market, and we have every confidence MGA Games’ offering will be hugely popular with our players in Latin America.”

AYO.NEWS says:

As the mature European markets get ever more challenging, thanks to saturation and overregulation, MGA Games is just one of a flood of suppliers and operators now doubling down on their Latin American presence. And, with the company being native Spanish speakers, MGA is obviously very well-placed to capitalise on Latin American opportunities. 

Staying with MGA Games, last week we reported the company had partnered with Californian model and social media influencer Jessica Walker, for the latest title in its Hyperrealism Series. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020