Games provider and social casino operator Design Works Gaming (DWG) has announced its first direct integration with a UK operator after partnering with Betfred.
Initially, Betfred players will be able to access 20 DWG titles – a combination of slots, stepper slots, scratch cards, and proprietary non-reel spinning games, including its social casino title Test Your Strength.
Twelve DWG titles will be offered on Betfred’s recently relaunched Vegas tab, with another eight available on Betfred’s Games site.
Commenting on the deal UK CEO of DWG, Andy Harris, said:
“Betfred is one of the best-known names in the industry so it is very exciting for us to sign with them as our first direct integration deal in British real money gaming.
“Our portfolio has already proven itself commercially in both land-based and social casinos, so we are able to provide the very best content to our partners. We look forward to an enjoyable and lengthy partnership with Betfred as a result.”
While Head of eGaming at Betfred, Andy Horne, added:
“DWG has a portfolio of content that has already been rigorously tested and enjoyed by millions of players. It also has a rich Las Vegas heritage, so the fit of the games for our new Vegas site couldn’t be better.
“We have plans to significantly scale up the number of DWG games in the coming months, so this marks the start of an exciting journey for both of us and we’re delighted to be able to share these games with our customers.”
DWG has developed land-based slots for some of the industry’s biggest suppliers, including Novomatic, Aristocrat, and IGT, and operates several of its own social casinos.
AYO.NEWS says:
It’s no surprise to see Betfred, which has traditionally been highly reliant on sports betting, expanding its non-sports iGaming offering in the wake of the COVID-19 crisis.
Over the next few months we expect many more bookies will be pouring additional resources into beefing up their non-sports products, in an effort to make their businesses more resilient.
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