Online sports betting operator Betway is sponsoring CS:GO tournament DreamHack Masters Spring, starting from today.
The deal runs through to 14 June, and marks yet another expansion of Betway’s esports sponsorship portfolio, which includes ESL and BLAST.
Several of the 32 teams competing in the DreamHack Masters Spring, including BIG, Ninjas in Pyjamas, and MIBR, are sponsored by Betway.
Commenting on the news Head of Esports at Betway, Adam Savinson, said:
“At Betway we are thrilled to be adding DreamHack Masters Spring to our portfolio of top tier esports events. It reinforces our strong commitment to the scene and we look forward to being part of such a legendary tournament.”
While Co-CEO of DreamHack, Roger Lodewick, added:
““We are excited to expand our list of strong partners for DreamHack Masters Spring by entering into a partnership with Betway. This is a strong commitment not only to DreamHack, but also to the CS:GO community during these challenging times in our world.”.”
Staying with DreamHack, at the end of last month the company, together with ESL, announced a major 3-year broadcast rights deal with Twitch. A week prior to that announcement, DreamHack and Riot Games announced the new Northern League of Legends Championship (NLC).
AYO.NEWS says:
Betway were already one of the most pro-esport traditional bookies out there, and with the COVID-19 lockdown-induced explosion in esports betting, it’s no surprise to see them investing more in supporting esports.
‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.
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