Bet365 has been confirmed as launch customer for SIS’ Competitive Gaming end-to-end esports solution.  

Sports Information Services (SIS) debuted its SIS Competitive Gaming product at ICE London in February this year. It includes live-streamed events, commentary, embedded betting triggers, and a range of markets and prices on esports. 

Commenting on the news Product Director at SIS, Paul Witten, said:

“SIS competitive gaming is designed specifically to appeal to existing sports bettors in a format that is familiar, and with fast paced action that allows multiple betting opportunities. Quality and integrity that has been built into the product from inception.”

The news means Bet365’s customers will get the ability to wager live on head-to-head esports, including those in the SIS Blitz League with NBA 2K. All SIS-approved matches will also benefit from monitoring by an integrity referee, trained by the Esports Integrity Commission (ESIC). 

AYO.NEWS says:

Despite Bet365 being one of the world’s biggest sports betting operators, it has lagged behind others in its esports offering. Clearly, the upsurge in esports betting caused by the COVID-19 lockdowns has made its executives “wake up and smell the coffee!”

Earlier today we reported that Isle of Man-based Luckbox has announced plans to publicly list on the TSX Venture Exchange, encouraged by the boom in esports betting.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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