Denmark-based Astralis Group, parent organisation of Astralis, Origen, and Future FC, has announced a three-year partnership with banking app Lunar. 

Lunar is now the exclusive financial partner for Astralis Group in the Nordics, and there are plans for a branded payment card and exclusive digital content for Lunar users. Though financial terms have not been disclosed, the partnership is said to be “of significant commercial value” to Astralis. 

Discussing the deal CCO and Co-founder of Astralis Group, Jakob Lund Kristensen, said:

“Esports appeals to a growing, global audience, and one of our strengths is our access to a generation of digital natives. Lunar’s way of rethinking banking, use of gamification and digital entertainment is very much in line with our strategy and it matches our primary target audience.”

While CEO and Founder of Lunar, Ken Villum Klausen, added:

“In our new partnership with Astralis Group around the Astralis team we morph banking and entertainment providing a whole new experience for the fans. We do this comprehensive move to drive engagement with our users, and the Astralis partnership is a significant step in creating a financial super app and connecting with our users in new ways.”

AYO.NEWS says:

Given the reach of Astralis Group over several titles, we’re sure this is a valuable deal for the organisation, and from Lunar’s point of view it seems like an effective way to tap into its target demographic. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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