iGaming platform provider BtoBet is expanding its African footprint through a partnership with WinPrincess in Tanzania.
The partnership will see WinPrincess diversify its operations, incorporating BtoBet’s digital channels into its existing retail business strategy.
WinPrincess currently operates 32 casinos, in 15 countries across 4 continents, and the integration of an omnichannel approach to its retail casino operations in Tanzania is the first step for the group as it seeks to expand its global digital presence.
The group says it plans to incorporate online casino and sportsbook verticals as it expands into digital channels.
Discussing the news Executive Coordinator of the WinPrincess Group, Guven Eraslan, said:
“Like any other company we need to grow to continue to exist. Therefore, we cannot afford to miss any of the opportunities that lie ahead of us. Moreover three of the fastest growing cities in the world are in Tanzania, and thus we firmly believe that Africa is a safe bet if you need a good start in the iGaming industry.”
Wile BtoBet’s Chief Executive Officer, Alessandro Fried, added:
“The brand and the reputation that WinPrincess have built in the land-based casino sector across a multitude of countries speaks for itself. Just like BtoBet, they continuously pursue innovation, placing utmost importance on their player experience.”
AYO.NEWS says:
With online access rapidly growing across Africa thanks to the proliferation of smartphones, operators in the region clearly can’t afford to neglect online gaming and betting, so it represents a potentially huge market for platform providers like BtoBet.
At the end of September 2019, we reported that BtoBet had partnered with iLotto Solutions to launch a new lightweight lottery solution specifically designed for emerging markets like Africa.
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