Gibraltar-based online lotto betting operator, Lottoland, has launched its first charity lotto in the UK.
20p from every pound bet will be donated to four charities; The British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society. Tickets will cost £1 each, and the jackpot will be fixed at £250,000 for each draw.
The game format and draw will be based on the French Lotto, with draws taking place each Monday, Wednesday, and Saturday. Five balls will be drawn from a total of 49, with 10 bonus balls.
Commenting on the launch Lottoland CEO, Nigel Birrell, said:
“We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes.
“The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business. We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”
While Head of Corporate Partnerships at the British Red Cross, Katherine Ross, added:
“The British Red Cross has been supporting people at every stage of crisis for over 150 years, both in the UK and around the world. In the aftermath of crisis, we are there to help people rebuild their lives and create a more sustainable future.
WIn the UK, we respond to an emergency on average every four hours, from fires and floods to power outages and terror attacks. Through the kindness of our supporters, we can continue our vital work to protect the most vulnerable people.”
And, Director of Fundraising and Marketing at the Marine Conservation Society, Mike Crossley, said:
“At what is such a challenging time for charities across every sector, it’s fantastic to have the support of Lottoland. The money raised by players of Lottoland will be immensely valuable to our ongoing work fighting for our ocean, working towards a cleaner, better-protected, healthier future where both nature and people thrive.”
AYO.NEWS says:
Anything that benefits good causes is great, but we predict this will receive some backlash from those concerned it will divert customers away from the National Lottery – which has long funded good causes across the UK.
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