International esports organisation Team Liquid has extended its exclusive streaming partnership with major Chinese platform HUYA. 

The original deal signed in June 2019, which covered Team Liquid’s League of Legends, Counter-Strike: Global Offensive, Apex Legends, Hearthstone, and PUBG teams, has been extended through 2022. 

In all the extended agreement will cover 22 players and content creators, including several who will be streaming on HUYA for the first time. 

Discussing the partnership COO of Team Liquid, Mike Milanov, said:

“HUYA continues to be a critical partner in Team Liquid’s expansion within China. The broader team has not only helped us navigate the region’s competitive streaming market, but make a real impact with a new audience. We look forward to the next chapter of our collaboration and producing more memorable content and experiences for this expanding fan base.”

While Vice President of HUYA, Ziyang (Peter) Zhao, added:

“We are very glad to renew our partnership and continue to work with Team Liquid. Through HUYA Team Liquid can continue bringing streams to Chinese audience and different cultures can meet and communicate.”

In May HUYA entered a multi-year partnership with European esports organisation Team Secret, and in January signed a broadcasting agreement covering the LCS and LEC with Riot Games. 

AYO.NEWS says:

Well, we think it’s safe to say both parties were pleased with the results of the initial deal, and we’re sure this is going to turn into a very productive long-term relationship. It again reaffirms the Chinese platform’s aim of expanding its international footprint too. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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