888 has entered a global partnership with Betgenius, covering both in-play and pre-match content. 

Gaming and entertainment solutions provider 888 Holdings plc has partnered with Betgenius to provide in-play and pre-match content for its sportsbook brand, 888sport, globally. 

The agreement will see Betgenius provide data and pricing services for a range of major sports, and integrate the supplier’s automated same-game accumulator product, BetBuilder. 

Content provided will include live football, tennis, basketball, and volleyball pricing, with most in-play content powered by official data from more than 300 sports competitions globally. 

Commenting on the agreement SVP Head of B2C at 888, Guy Cohen, said:

“We are delighted to partner with Betgenius and believe its flexible technology solution will enhance 888sport through high quality and wide-ranging in-play and pre-match data and content.  We look forward to developing our relationship in the coming months.”

While Chief Commercial Officer at Genius Sports Group (parent company of Betgenius), Jack Davison, added:

As 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market. It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”

Staying with 888 Holdings, in April the group reported a record USD $560.3M revenue for 2019. 

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South Africa-based Kiron Interactive is set to become the first virtual sports supplier to launch in a regulated Latin American market, going live in Colombia. 

Colombian players will be able to access Kiron’s virtual games through Betplay, the online arm of Corredor Empresarial and the country’s biggest operator. 

Betplay has integrated Kiron’s BetMan Online RGS, providing a range of high-frequency betting markets across multiple virtual sports events, including football, horse racing, motor racing, table tennis, racing roulette, and others. 

Commenting on the news Kiron co-CEO, Steven Spartinos, said:

“As Colombia’s most popular online betting brand, BetPlay is the perfect partner to enter the promising Colombian market and we are incredibly proud to be the first provider of virtual games in the country.”

While CEo of BetPlay, German Segura, added:

“We are thrilled that our partnership with Kiron has allowed us to be the first operator to offer virtuals in Colombia, and we have every expectation they will be an instant hit with our customers.”

AYO.NEWS says:

Virtual sports have seen a huge increase in popularity during the COVID-19 crisis, which shut down most of the world’s real-life sports. With the pandemic still raging in some regions, especially South America, and the much-feared second wave now thought to be underway in Southeast Asia, virtual sports will be in demand for some time to come. The question is, will they retain their appeal when real sports resume?

In May Kiron’s virtual sports went live with Kindred’s Unibet, significantly expanding the supplier’s reach in core European markets. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020

In recent years, iGaming has been getting more and more popular. There is fierce competition not only between publishers, but also between affiliates.

In order for one company to stand out from the rest, they need to be very creative and to provide valuable, outstanding services. Today, we would like to talk about one of these iGaming companies called Oddspedia

Oddspedia is an international iGaming affiliate, and their main project focuses on sports and sport betting data – livescores, sport results, betting odds comparison and betting tools like   sure bets finder, dropping odds and others. 

Their leading project, Oddspedia.com, has received a product extension in the form of the Oddspedia Widgets. The website focuses on delivering fast live scores data and extensive odds comparison, which is now relayed to the subproduct targeted at publishers. The widgets aim to help webmasters improve user experience, provide useful information and monetize their traffic better.

An instrument to attract sports fans and grow revenue 

The idea behind these widgets is to help webmasters all around the world improve their websites by providing real time sports and sports betting data to their users. It is a comprehensive solution which is ready to use, easy to integrate, and at the same time provides an additional option to monetizing traffic. This completely eliminates the hefty requirements, knowledge and expenses needed to develop in-house, which may be impossible for smaller webmasters. All feeds and data provided by the widgets can be implemented free of charge, which makes this compelling offering an excellent choice.

The widgets receive direct benefits of the parent Oddspedia.com website – providing wide sports coverage, a great portfolio of available bookmakers and quick data serving with almost real-time updates on live score and odds information. Webmasters can choose between more than 30 sports and hundreds of leagues in 5 different languages. 

It seems clear that by utilizing Oddspedia Widgets, publishers can now easily offer valuable and entertaining information to their customers. But what kind of widgets are available exactly? 

• Odds comparison widget:  As the name suggests, the widget brings full-featured odds comparison.  Make your users happy with the help of sport and betting data from more than 70 bookmakers, presented in a very clear, easy to understand way. This is a free tool that lets your users find the best possible odds to maximize their profits from betting. 

• Match centre widget:  Perfect solution If you want to provide live score and live betting information to your users for a specific match. A lot of different sports are available, and you can customize the information until it suits your needs.This widget is great for sharing the excitement of an important match with your users or fans, and you can create dedicated pages or sections in your site for that purpose.

Both of these widgets can be configured to blend seamlessly with the design of any website and webmasters have the opportunity to choose colours, types of data and sports that they want to display. They offer a modern and attractive design combined with clean and fast code. The widgets look good on all devices, resolutions and browsers and are fully responsive. It took us only a couple of minutes to set them up during testing. When you register and configure your widget, you can just grab the embedded code and paste it in your website or platform. There is also geo-targeting available, which can make things even more personalized and relevant for each user – which in turn further enhances the user experience.

With the help of the widget’s API, and Oddspedia’s data feeds, based on JSON/XML, you can even build whole pages dedicated to different sports and show the right information to your users. Effectively making your very own odds comparison service. 

What can we expect from Oddspedia in the future?

Oddspedia’s team hinted that they are working on a new version of their website and we can expect more exciting things from their projects. They will continue developing their widgets, introducing a dropping odds and livescore widget and adding new features to existing ones.

Jeton Kodia, one of the founders of Oddspedia said:

“Oddspedia will continue to create the best possible user experience for betting customers. With our pre-match and live odds, we want to make sure that our users are getting the best possible odds on the market. Also, with all our other data, we want to satisfy sports fans in general. Our mission is to provide all the information a sports fan visiting our site might want and need, without mattering which country he is from or what kind of device he is using. We are constantly striving to be the ultimate resource of information for sport and betting fans.”

In conclusion, we can say that it seems like work never stops at the Oddspedia headquarters and their team is constantly working to provide the best possible services.

On the other hand, they are also trying to help webmasters by developing useful widgets for them, which can improve their websites, attract more users and even improve monetization.

If all this interests you and you want to find more information or even register and try these widgets, head out to widgets.oddspedia.com.

INTRALOT is powering Taiwan Sports Lottery Corporation (TSLC) with a new CMS solution and esports sportsbook. 

Athens-listed gambling technology and lottery systems supplier INTRALOT has announced it is supplying the Taiwanese operator with advanced content management system (CMS) INTRALOT Canvas, and an esports sportsbook. 

According to INTRALOT, its Canvas CMS will allow TSLC, a long-standing customer, to rapidly build and configure a responsive HTML5 betting portal offering a full-featured betting experience, optimised for all screen sizes, with customised, personalised and rich betting content for all online players. 

INTRALOT Canvas features embedded software tools, like personalisation, analytics, player engagement and marketing, along with a comprehensive set of betting-specific functionalities. 

Additionally, INTRALOT has enabled TSLC to enhance its sportsbook with esports betting, powered by Sportradar. The first title to be supported will be League of Legends (LoL), through both retail and online channels, with additional titles to be added in the near future. 

Discussing the news President of TSLC, Mr Ted Lin, said:

“We are pleased to successfully have integrated the new multi-tool CMS, INTRALOT Canvas, that will help us address operational efficiency and achieve a fast time-to-market response.

“In addition, the introduction of new eSports games in Taiwan will give us the opportunity to enter the fastest-growing eSports betting market and broaden our audience with players from different segments.”

While INTRALOT Group CEO, Dr. Chris Dimitriadis, added:

“We are excited to see our long-standing partner in Taiwan TSLC, paving the way in gaming and keep growing. At INTRALOT, we capitalize on our technological expertise to meet the evolving market demand and help our customers offer steadily an elevated gaming entertainment to their players”.

AYO.NEWS says:

Considering the popularity and growth of esports in the Southeast Asian region, TSLC is a bit late to the scene – but better late than never! Of course, to stand any chance of gaining traction with esports fans, they will need to rapidly scale their offering beyond League of Legends. 

Staying with Taiwanese esports, yesterday Riot Games announced Taiwan-based CTBC Bank as an official partner of the League of Legends Pacific Championship Series (PCS). 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020

Las Vegas-based gaming solutions supplier Scientific Games has expanded its sports betting partnership with Betfred to the state of Colorado. 

Scientific Games will be supplying its full range of OpenSports retail solutions to power Betfred’s recently launched sportsbook at the Saratoga Casino in Black Hawk, Colorado. 

Commenting on the news SVP Sportsbook at Scientific Games, Keith O’Loughlin, said:

“Scientific Games are a well-respected and successful UK operator and we are excited to partner with them as they build their expansion plans in the US.”

While Betfred Group COO, Mark Stebbings, added:

“OpenSports remains a core component of our US sports betting strategy. As we extend our presence across the US, the team at Scientific Games plays an important role in helping us to deliver match-winning experiences for players through its reliable and flexible technology.”

Betfred agreed a partnership with the Saratoga Casino back in January this year, with the sportsbook going live earlier this week. It is the British company’s second US sportsbook to open, following one at the Grand Falls Casino, Iowa, in February. 

Staying with Betfred and Colorado, this week the operator also announced a new partnership with NFL team Denver Broncos. Betfred will benefit from in-stadium branding and other marketing opportunities, helping it establish itself in the state. There are also plans to create at betting lounge outside Empower Field at Mile High, the Bronco’s home stadium. 

Betfred has said it plans to open at least two other US sportsbooks before the end of 2020, including a Scientific Games powered one at Wind Creek Casino in Bethlehem, Pennsylvania.

Earlier this month Scientific Games boosted its fantasy sports offering through a partnership with UK and Greece-based FSI (Fantasy Sports Interactive).  

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London-based video virtual sports specialist Highlight Games has entered a partnership with ComeOn Group. 

The global agreement will see Highlight supply ComeOn with its SOCCERBET, NBA Last 60, and IIHF Ice Hockey World Championship products to its online and mobile channels. 

SOCCERBET, in both English and Italian single match and league versions, NBA Last 60, and IIHF Ice Hockey World Championship will be made available on approved ComeOn, Mobilebet, and subsidiary online and mobile sites in Sweden, Norway, Finland, Germany, Poland, and New Zealand. 

Discussing the deal Director of Highlight Games, Nick Gardiner, said:

“Highlight Games is delighted to announce this deal with ComeOn Group which further extends its global footprint. SOCCERBET has already proven incredibly popular in the territories where it is live, and we expect the international appeal of our new NBA Last 60 and IIHF Ice Hockey World Championship products to mirror this success. We look forward to working with ComeOn to launch these compelling games in the near future.”

While Head of Betting at ComeOn Group, Lars Thomesen, added:

“We are the biggest international operator in Sweden and a big player in several other markets because we always strive to offer our players an awesome experience. In order to do so we want to offer a wide product portfolio with the best products available on the market. Our brand portfolio holds more than 20 brands and we are happy to partner up with Highlight Games and make their new exciting form of virtual sports available to our players.”

AYO.NEWS says:

The COVID-19 crisis and global sports shutdown really put virtual sports on the radar for many people, and products like SOCCERBET, which use real video footage, have proven invaluable for operators looking to keep bettors engaged through the long months of lockdown. 

Of course, with the very real threat of further waves of the pandemic, and more lockdowns, operators would probably do well to keep investing in improving their virtual offerings. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020