Energy drink brand Red Bull has announced a partnership with Indian streaming platform Loco, covering the creation of esports content for the region.

Financial terms of the deal have not been disclosed, but it is known that the partnership will see Red Bull and Loco create content for titles in various game categories. 

Red Bull is already invested in the Indian esports scene, with its portfolio including the Red Bull Flick Counter-Strike: Global Offensive tournament. Open to both amateur and professional players, the tournament uses specially created maps and a novel two-versus-two format.

The Loco partnership will also cover the Red Bull R1v1r Runes Dota 2 tournament, along with the mobile-focused Red Bull MEO. 

Loco is owned by Mumbai-based Pocket Aces, a digital media company that also owns Filter Copy, Dice Media, and Gobble. The company claims 8.9M YouTube subscribers, 11.7M facebook followers, 4.2M Instagram followers, and has racked up 22M downloads on the App Store and Google Play. 

AYO.NEWS says:

Though many in the west still overlook it, the Indian esports scene is one of the most exciting and rapidly developing in the world, so it’s good to see Red Bull investing to expand its portfolio in the country. 

Staying with Indian esports, earlier this month we reported NODWIN Gaming has partnered with local telecoms company Airtel, to launch a national ranking and award system.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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