Mineral water company Volvic has entered its first German esports partnership, with BIG. 

Volvic will be sponsoring BIG’s League of Legends team, which is spearheaded by captain Finn-Lukas “Don Arts” Salomon, and currently competes in the top DACH League – the Prime League. BIG holds a German Championship and three Premier Tour titles, and was the first German team to win the European Masters. 

The long-term partnership between Volvic and BIG will be centered around creating entertaining and educational content that will provide insights into the everyday life of a professional esports team. 

Discussing the partnership BIG CEO, Daniel Finkler, said:

“The partnership with Volvic is an exclamation mark in German Esport and an award for our success in the League Of Legends. Volvic stands for high quality and sustainability. With Volvic’s efforts to protect the climate and the environment and its commitment to social responsibility, Volvic is a role model for sustainable corporate action worldwide. 

“These were the main reasons for us to continue our way in Esport with Volvic. Together we want to support our team sustainably and strengthen it in the long run. With Volvic, we have the right partner at our side to build on our past successes in the coming Prime League season. Numerous activities with our professional players are already planned, and we are looking forward to the first games of the season.”

While a Volvic spokesperson added:

“We are delighted to announce our partnership with one of the most successful German esports clubs, Berlin International Gaming. Through this long-term commitment in League Of Legends, we would like to make our contribution to the development of esports alongside BIG. 

“With the start of the Prime League, we hope for an exciting season and look forward to many joint activities with the community and the professional players of BIG in Berlin! #GOBIG”

AYO.NEWS says:

Well, this is certainly a healthier drinks partnership than the usual energy drink deals, and it’s yet another sign of how seriously mainstream brands are now taking esports. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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