Danish esports tournament organiser BLAST has partnered with Dutch watchmaker TW Steel, to create the world’s first esports-inspired timepiece.
According to TW Steel, the design has been inspired by Counter-Strike: Global Offensive, and features elements that the Dutch brand is renowned for.
Discussing the collaboration Commercial Director for BLAST, Leo Matlock, said:
“We’re hugely excited to be able to join forces with TW Steel to offer the first ever esports watch. Counter-Strike and esports lovers will be proud to own and show-off a piece of gaming history while owning a highly functional and reliable watch that pays tribute to their favourite game.
“BLAST has activated and teamed with a diverse range of commercial partners recently, which is testament to our ambition to become a multifaceted esports company – this innovative and industry leading collaboration with TW Steel is further proof we’re on the right track to achieving that aim.”
While CEO of TW Steel, Jordy Cobelens, added:
“We are all about creating exciting moments at TW Steel so joining forces with BLAST is perfect for us. We share a passion for action and timing, we speak the same language. We’re looking forward to making a big statement together. When you see how we incorporated both worlds in our two special edition watches, I’m very confident we’ll create big things in the future.”
Two versions of the new co-branded watch are available, the Maverick Choronograph featuring a CS:GO-inspired crosshair, and the Volante version with a CS:GO-inspired mag design on the watchface.
AYO.NEWS says:
BLAST are once again proving their commitment to going that extra mile for the esports community – and the results in this case are pretty cool. We’re sure the watches will prove a success, and we wouldn’t be surprised if the project inspires other collaborations with lifestyle brands.
Just last week BLAST announced a partnership with the Smiley Company.
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