OverActive Media-owned MAD Lions has announced imagin as its exclusive financial sector partner.
The partnership covers MAD Lion’s Spanish League of Legends academy roster, which competes in Superliga Orange, and will see the team collaborate with imagin on “digital sponsorship, content and marketing initiatives.”
imagin will also help teach players financial literacy, and will launch a MAD Lions-branded bank card in Spain. The partnership fits in with imagin’s recently announced expansion from offering just banking, to evolving into a platform offering financial and non-financial services, digital content and experiences.
Discussing the news CEO of OverActive Media, Chris Overholt, said:
“We are proud to add another premium brand to our growing roster of partners. Imagin has reshaped the way Spaniards think about banking and we are excited to be working alongside their team in the coming months to bring authentic and creative collaborations to our fans.”
While CEO of imagin, Benjamí Puigdevall, added:
“Our goal at imagin has always been to evolve beyond just being a financial app. Built on the foundation as the leading bank in youth segment, we have become a community with a focus on lifestyle. Our relationship with customers is more than just a bank account and financial products, it is about the sharing of valuable content and unique experiences, and this new partnership will add to our offerings.”
AYO.NEWS says:
Financial services are increasingly realising that esports offers the perfect platform to connect with the all-important younger generations on a genuinely meaningful level. Just last month Denmark-based Astralis Group, parent organisation of Astralis, Origen, and Future FC, announced a three-year partnership with banking app Lunar.
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