London-based video virtual sports specialist Highlight Games has entered a partnership with ComeOn Group.
The global agreement will see Highlight supply ComeOn with its SOCCERBET, NBA Last 60, and IIHF Ice Hockey World Championship products to its online and mobile channels.
SOCCERBET, in both English and Italian single match and league versions, NBA Last 60, and IIHF Ice Hockey World Championship will be made available on approved ComeOn, Mobilebet, and subsidiary online and mobile sites in Sweden, Norway, Finland, Germany, Poland, and New Zealand.
Discussing the deal Director of Highlight Games, Nick Gardiner, said:
“Highlight Games is delighted to announce this deal with ComeOn Group which further extends its global footprint. SOCCERBET has already proven incredibly popular in the territories where it is live, and we expect the international appeal of our new NBA Last 60 and IIHF Ice Hockey World Championship products to mirror this success. We look forward to working with ComeOn to launch these compelling games in the near future.”
While Head of Betting at ComeOn Group, Lars Thomesen, added:
“We are the biggest international operator in Sweden and a big player in several other markets because we always strive to offer our players an awesome experience. In order to do so we want to offer a wide product portfolio with the best products available on the market. Our brand portfolio holds more than 20 brands and we are happy to partner up with Highlight Games and make their new exciting form of virtual sports available to our players.”
AYO.NEWS says:
The COVID-19 crisis and global sports shutdown really put virtual sports on the radar for many people, and products like SOCCERBET, which use real video footage, have proven invaluable for operators looking to keep bettors engaged through the long months of lockdown.
Of course, with the very real threat of further waves of the pandemic, and more lockdowns, operators would probably do well to keep investing in improving their virtual offerings.
‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.
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