Hong Kong-based Nova Esports has entered India through a partnership with GodLike Esports. 

Nova GodLike will be fielding an all-Indian roster in Tencent’s PUBG Mobile – a game which has become something of a cultural phenomenon in India, where mobile games are exploding in popularity due to the low technical requirements to play, and rapid proliferation of low-end smartphones. 

Discussing the news CEO of Nova Esports, Anthony “AY” Yeung, said:

“PUBG Mobile is currently trending in the gaming section of India. It has surpassed other games in terms of popularity and revenue and made a place for itself in Indian pop culture. Even people who have not played the game would have seen and heard about it through various social media memes and posts.”

Nova Esports has fielded rosters in several mobile titles including PUBG Mobile, Arena of Valour, Clash Royale, and Clash of Clans. Recently the organisation announced it will be fielding League of Legends team in the Pacific Championship Series. 

AYO.NEWS says:

Like other developing countries, in a way India has leapfrogged a whole stage of digital entertainment development seen in other countries, largely missing out the fibre home broadband and PC/console stage, and going straight to the smartphone era. The proliferation of cheap budget smartphones and reliable mobile internet now offers the prospect of a massive market for games like PUBG – indeed, there are thought to be more than 15 million players of the title in India already. 

Staying with PUBG Mobile in India, earlier this month UK-based esports organisation Fnatic announced a long-term partnership with Indian streaming platform Loco. Fnatic acquired Indian PUBG Mobile team XSpark in October 2019. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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