Hollywood action hero and martial arts legend Jean-Claude Van Damme stars in two new TV spots for Belgian gambling operator 777.be.

Belgium’s proudest export since waffles, Jean-Claude Van Damme, is the new face of online casino and sportsbook 777.be in a new TV campaign

The Hollywood action star cuts a predictably suave figure in two TV spots, one for Casino777.be and one for Bet777.be, that reference his illustrious martial arts and acting career, at one point referencing the movie Kickboxer.

Created by London advertising agency Remake Production Ltd, and directed by Parisian NP Novak, the ads were shot in Van Damme’s home city of Brussels.

AYO.NEWS says:

Though visually predictable and uninspired, the strength of Van Damme’s personal brand in the target markets will no doubt be a powerful boost for 777.be.

https://youtu.be/pGkxShzGQ6I