Aussie organisation Chiefs Esports Club has partnered with global skincare brand L’Oréal Paris Men Expert.

The deal makes the brand a major partner for the rest of 2020, and will cover activations including giveaways, special tournaments involving Chiefs Esports Club players, and likely content too. 

Discussing the partnership CEO of Chiefs Esports Club, Nick Bobir, said:

“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in. 

“L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.”

While Marketing Director for L’Oréal Paris Australia, Raagjeet Garg, added:

“We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success. Joining forces with The Chiefs is a testimony of building brands together & providing value for our fans and consumers.”

Chiefs Esports Club also has commercial partnerships in place with AOC, Bond University, HyperX, Marvel, Menulog, Mwave Australia, and Red Bull. 

Beard ✅
Mullet ✅
Cripsy skin care routine… SORTED 💆‍♂️

Cheers for looking out for me @lorealmenexpert @LOrealAustralia 👏 pic.twitter.com/HaG8hbXFqA

— James | CripsyTV 🇦🇺 (@CripsyAU) July 6, 2020

AYO.NEWS says:

Skincare isn’t exactly the first thing that springs to mind when it comes to esports teams, but L’Oreal Men Expert is no stranger to the sector, having previously sponsored China’s top League of Legends competition, the LPL – so it seems to be yet another brand that’s finding value in esports. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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