Acquire customers online and want your business to remain profitable? You need to protect your brand ranking now.

If you don’t, its almost certain you will lose critical search traffic, by keywords relating to your brand, to affiliates. But, how can you effectively protect your brand, especially if you work in a market absolutely saturated with affiliates, like iGaming?

On September 10, two of the industry’s most experienced entrepreneurs – founder of bespoke solutions provider Internet Vikings, Rickard Vikström, and founder of leading iGaming events organiser SiGMA Group, Eman Pulis – will discuss the challenges today’s operators face in securing online visibility, and the future of the iGaming affiliation industry.

The free webinar will be unmissable for those working in fields like iGaming and e-commerce, etc., which attract huge numbers of affiliates, along with anyone wanting to improve their Google ranking and increase traffic.

You’ll learn how to:

• secure brand visibility on Google
• retain search traffic by brand keywords
• get higher ROI from ATL investment
• mitigate undesired traffic

The free webinar will take place on September 10 from 15:00 to 16:00 CET and will be open to all. 

Registration link

https://internetvikings.clickmeeting.com/how-to-reduce-affiliate-dependency/register

This webinar is the third in a series of free educational webinars from Internet Vikings. You can view the previous two webinars, covering hosting optimization and efficient domain managements, on Internet Vikings’ YouTube channel 

About the speakers:

The speakers featured in the webinar are Rickard Vikström, founder and CCO of Internet Vikings, Wincher and Holm Security, and Eman Pulis, founder of SiGMA Group.

Rickard Vikström is the founder and CCO of Internet Vikings, Wincher and Holm Security.

Early in his professional IT career, Rickard identified that internet marketers needed specialist tools to help them with SEO issues. His ideas were later embodied in the Managed Brand Protection Service offered by Internet Vikings – a unique product that helps operators improve their Google rankings and grow traffic.

Currently, Rickard lives in Stockholm with his wife and daughter. Being located in the Swedish capital, one of the world’s leading T and iGaming hubs, allows Rickard to efficiently manage operations of his numerous projects, while keeping up with the latest developments across the sectors. 

Eman Pulis is the founder and CEO of SiGMA Group, a gaming and tech events company with conferences across Asia, Africa, the Americas, and Europe. In addition to a wealth of experience in event management, Eman holds a degree in Education with first-class honours, along with master’s degrees in both Diplomacy and Creativity & Innovation. Eman also sits on a number of boards as a senior advisor.

Eman currently resides in Manila with his wife and daughter, a central location which allows him to coordinate operations across continents, while overseeing the 2021 launch of SiGMA Manila and SiGMA Americas.

Online casino game developer Revolver Gaming has entered a distribution agreement with fellow developer Spinomenal. 

London-based Revolver says it has now completed an integration with the Spinomenal Aggregation Platform, making its complete portfolio of games available to new casino partners. New slots, including this month’s Irish Coins, will be added as they are released. 

Commenting on the news Revolver Gaming CEO, Ryan Lazarus, said:

“I’m very excited to be working with Spinomenal. They’re a fantastic game developer in their own right, with an impressive distribution network. We’re excited to see the Revolver Gaming slots deployed live across a number of Spinomenal’s operator customers.”

While CEO of Spinomenal, Lior Shvartz, added:

“We are delighted to enter into a partnership with Revolver Gaming and to have the opportunity to place their strong content on our platform.”

Revolver Gaming is licensed in the UK and recognised in Malta, and its games are certified across many jurisdictions. Spinomenal now has certifications for Alderney, Belarus, Bosnia R. Srpska, Bulgaria, Colombia, Croatia, Czech Republic, Denmark, Estonia, Gibraltar, Isle of Man, Italy, Latvia, Lithuania, Malta, Portugal, Romania, Sweden, and Switzerland. 

All original content featured on this site is © Pentagon Digital Limited, 2020

The biggest ever virtual event for the betting & gaming industry kicks off on 8 September with a stellar line-up of speakers, as top executives from DraftKings, Sportradar, GVC, Paddy Power, Parimatch, Coingaming, Pinnacle and Stanleybet share their insights with the SBC Summit Barcelona – Digital audience. 

Day one of the online conference and exhibition opens and closes with unmissable exclusive interviews. The CEOs of Sportradar and DraftKings get things underway with In Conversation: Carsten Koerl & Jason Robins on the Future of Sports Betting, while the day’s proceedings will draw to a close with former William Hill CEO Ralph Topping sharing stories about his hugely successful career in the industry. 

In between those sessions, there are two full conference tracks – Sports Betting in Focus sponsored by Betradar and Payment Expert sponsored by Neosurf.

Sports Betting in Focus will examine topics including creativity in market making, esports, the omnichannel model, sports integrity, and contingency planning for a further shutdown of sporting action. 

The speakers offering the benefit of their experience and ideas include Niels Erik Folmann (CEO, Danske Spil), Nicklas Zajdel (Group COO, Fortuna Entertainment Group), Jamie McKittrick (Group Head of Commercial, GVC), Joe Lee (Head of GB&I – Sportsbook Trading, Paddy Power), and Matt Scarrott (Director of Sportsbook, BetVictor).    

The track also features a CEO Panel, which will see BetFirst’s Alexis Murphy, Pinnacle’s

Paris Smith, Stanleybet’s Giovanni Garrisi and MaxBet’s Minja Bolesnikov debate how the industry can improve its reputation. 

A similarly high-level speaker roster will participate in the Payment Expert track, which is set to address issues such as compliance, biometric verification, cross-border B2B payments, and alternative payment methods. 

Tim Heath (CEO & Founder, Coingaming), Lior Segal (Director of Payments, The Stars Group), Ievgeniia Derbal (Chief Legal Officer, Parimatch), Andy Wright (EGM Wagering, Tabcorp) and Lee Terfloth (VP of Online Gaming Product, Hard Rock Hotel & Casino) are among the experts taking part. 

Rasmus Sojmark, Founder & CEO of the event’s organiser SBC, said:

“The depth and quality of the day one speaker line-up is absolutely outstanding, so our audience can look forward to learning from in-depth evaluations of crucial issues and picking up some useful ideas about the future of the industry. 

“The high standard of the speakers is maintained throughout all four days of the event, with more than 275 senior executives and specialists set to participate. We’ve made sure everyone in the betting & gaming industry can benefit from the speakers’ expertise, as the whole event is free to attend and straightforward to access.” 

In addition to conference sessions, delegates can look forward to presentations from SG Digital, Stats Perform, Miracl and Community Payments, along with the In-Play Football Modelling workshop hosted by Sportsbook Training Services. 

There will be some fantastic opportunities to make new contacts during the Blockchain for Gambling 101 Power Hour hosted by CalvinAyre.com and the US market networking session. Delegates will also have the chance to connect with leading suppliers and explore their latest innovations in the interactive product display areas. 

SBC Summit Barcelona – Digital takes place over four days this week (8 – 11 September) and features four main zones – Sports Betting, Casino & Gaming, Payments & Compliance, and Affiliate & Marketing – each of which have their own conference tracks, networking roundtables and interactive expo halls. 

Click here to secure your free pass for the betting & gaming industry’s largest ever virtual event. 

Slots and table games provider Habanero has made its German debut with new online casino Löwen Play Digital.

The new casino, which is operated by Schleswig-Holstein licensed retail betting company Löwen Play, now offers Habanero’s games on a social casino model, and is planning to launch real-money gaming in the near future. 

Habanero says it also has a number of other agreements in the pipeline with German-based companies, ahead of the expected regulation of the national German online gaming market in 2021. 

Commenting on the news European Head of Business Development at Habanero, Arcangelo Lonoce, said:

“Germany is an exciting market that we are thrilled to have launched in, and Löwen Play Digital was the ideal partner for us to go live with.

“The market-leading retail operator’s new online venture is a project we are delighted to be involved with, and we feel confident that German-based players will thoroughly enjoy our absorbing games catalogue.”

While Managing Director at Löwen Play GmbH, Paul Kase, said:

“Habanero’s premium quality product suite speaks for itself, so it’s great to have the studio’s hit games integrated with our new digital casino.

“We look forward to cultivating a mutually beneficial commercial relationship with the company as we continue to expand our exciting offering.”

AYO.NEWS says:

Habanero isn’t alone in establishing a German bridgehead, prior to what could end up being a very lucrative market – albeit with rather draconian limits and controls. Habanero is also being very proactive in establishing itself in the rapidly growing Latin American and North American markets. 

Don’t miss our interview with Vera Motto, Business Development Executive at Habanero. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020

The sports betting industry has been advised to prepare for the biggest virtual gambling event in history next week – SBC Summit Barcelona – Digital.

SBC’s Founder and CEO Rasmus Sojmark is encouraging everyone to plan their week very carefully, otherwise they risk missing some of the expert insight that will be shared over the course of the week. 

He said: “We have almost 300 speakers sharing their ideas, 50 of which are CEOs, covering all aspects of the industry – sports betting, casino gaming, marketing and affiliation, and compliance. 

“Not only that but we are able to do this free of charge and deliver directly to your desktop. This must be the best value that the industry will ever have for the quality and depth of content on offer next week.”

Among the many highlights are:

• In Conversation with DraftKings Co-Founder, Chairman & CEO Jason Robins and Sportradar Founder & CEO Carsten Koerl
  
• Former William Hill CEO Ralph Topping on his life in the industry

• Tim Heath, Coingaming CEO, on how his firm has embraced the latest technology to carve out market share

• CEOs including StanleyBet’s Giovanni Garrisi, Pinnacle’s Paris Smith, MaxBet’s Minja Bolesnikov, BetFirst’s Alexis Murphy, Danske Spil’s Niels Erik Folmann, Fitzdares’ William Woodhams, Apuesta Total’s Gonzalo Pérez, Betcris’ JD Duarte

• Oddschecker Global Media CEO Toby Bentall on a panel with KaFe Rocks CEO Simon Pilkington, and Marcos Oliveira of Clever Advertising Group – moderated by Lee-Ann Johnstone, CEO of AffiliateINSIDER

• A dedicated CTO panel with representatives from Parimatch, Genesis Global, Kaizen Gaming and Stanleybet

• A Casino Global Outlook Panel featuring: Pontus Lindwall (CEO, Betsson AB), Tim de Borle (COO, Napoleon Sports & Casino), Avigail Nir (COO, Mansion Casino) and Eric Olders (CEO, JVH Gaming)

• 50 local experts discussing which territories offer the best long-term opportunities for ambitious operators, with in-depth evaluations of the markets in Africa, Asia, Australia, the CIS, India, Latin America, and North America

• A full Safer Gambling track, with experts from GVC, PAF, Kindred Group, Genting and Sky Betting & Gaming working to identify solutions to the industry’s most complex problem

• A dedicated Payment & Compliance track, featuring Lior Segal (Director of Payments, The Stars Group), Isabelle Delisle (Global Head of Payment Solutions, Pinnacle), Lee Terfloth (VP of Online Gaming Product, Hard Rock Hotel & Casino) and Ievgeniia Derbal (Chief Legal Officer, Parimatch)

The full agenda features sessions that cover markets on six continents, together with verticals including sports betting, esports, online casino, slots, live casino and lottery.  The crucial issues in those sectors will be examined from a variety of perspectives such as business planning, trading, product development, technological innovation, regulation and compliance, marketing, and investment.

Providing insights and ideas on all these topics is a speaker roster that includes senior staff from more than 75 different international operators, along with specialists from internet giants such as Google and Twitter, super affiliates, major suppliers, safer gambling charities, banks, law firms and trade associations. 

In addition to the unmissable conference content, delegates can also look forward to a programme of skills workshops and themed networking roundtables, together with an interactive expo showcasing the next generation of sportsbook, casino and payments products.

Click here to secure your free pass for the betting & gaming industry’s largest ever virtual event. 

The Indian state of Andhra Pradesh, home to nearly 50 million people, has banned all online gambling. 

According to the state’s Minister of Transport, Information, and PR, the Council of Minister have agreed to amend the 1974 Gambling Act to implement the blanket ban, in order to protect young people and prevent gambling addiction. 

Earlier this year, the state’s president, Somu Veerraju, had called for iGaming to be banned, citing financial hardship among many of the state’s citizens, and the potential for problem gambling. 

Apparently, anyone caught breaking the new ban could face a year in jail – and that’s for first time offenders. Repeat offenders could face double that, and other penalties. 

So far, the national government of India has not involved itself with gambling regulation, with the country’s 29 states left to come up with their own rules and regulations. The only exception is that ‘public gambling houses’ are prohibited under the 1867 Public Gambling Act. 

The Lok Sabha (parliament) has been discussing the possibility of introducing a new centralised federal gambling framework, but so far MP’s have been split about what form they should take, and how far they should go. 

AYO.NEWS says:

Following just days after the Indian government banned over 100 Chinese apps, including the hugely popular PUBG Mobile – the backbone of the Indian esports scene – losing a market the size of Andhra Pradesh is going to be a bitter blow to those operators with Indian ambitions. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020