Atari is partnering with Worldwide Asset Exchange (WAX) to bring its video games onto the blockchain as Non-Fungible Tokens (NFTs). 

The announcement comes just two months before the planned Atari token public offering, and follows the news that Atari CEO Frederic Chesnais has joined the WAX Advisory Board, alongside major companies and celebrities including Google, Microsoft, Marvel Games, Magic Leap, and the real Captain James T. Kirk a.k.a William Shatner. 

Though Atari is still best-known for its 70s and 80s video games like Pong, Space Invaders, Tetris, and Pac Man, the company’s vision is anything but retro. Over the last year Atari has been making serious efforts to embrace blockchain technology, exemplified by the Atari Token.

Enthusiasm for Atari Token

In June both esports betting platform Unikrn and revolutionary MMORPG and online casino operator Native Gaming confirmed they would be integrating the Atari Token. While in April, the company announced a partnership with global monetisation platform and multichain blockchain API and wallet provider Arkane Network. 

Additionally, the company has created an Atari-themed virtual theme park in blockchain-powered virtual world, The Sandbox (TSB). TSB, which counts Animoca Brands as a major shareholder, has now attracted significant backing from investors including Square Enix, B Cryptos, Mindfulness Capital, and True Global Ventures. Notably, Animoca Brands has reported record revenues during the COVID-19 lockdowns. 

We’re excited to finally unveil our latest partnership with @WAX_io! With this collaboration, Atari is bringing its legendary #videogames further into the vastly expanding world of #blockchain and #NFTs. pic.twitter.com/9raXtwZKra

— atari (@atari) July 15, 2020

AYO.NEWS says:

Though many legacy firms know they should be exploring blockchain technology and tokenisation, few are doing so with the enthusiasm and rigour of Atari, and we’re sure it will pay off, introducing a whole new generation to a brand that many had all but written off. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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