NOVOMATIC has been ranked Austria’s second most valuable brand, behind Red Bull and ahead of Swarovski. 

The Austrian Brand Value Study 2020, conducted by the European Brand Institute (EBI), ranked domestic corporate brands that are more than 45% Austrian-owned. Value was evaluated according to the currenting international ISO 10668 and ÖNORM A 6800 standards.

NOVOMATIC is Europe’s largest gaming technology group, and currently has 4,700 registered IP rights. According to the evaluation, the brand’s value has increased by 3.3% to €3.545 billion. 

The Group follows a two-brand strategy, with NOVOMATIC in the B2B segment, and ADMIRAL for B2C activities, and has won numerous recent international awards including the Global Gaming Award 2020 for the “Casino Supplier of the Year” and the British Casino Award 2020 for the “Best UK Slot Machine.”

AYO.NEWS says:

That’s an impressive achievement by NOVOMATIC, and illustrated just how important the gaming industry is to the Austrian economy – something politicians would do well to appreciate. 

Staying with the gaming industry’s economic contribution, just yesterday we reported how official Malta Gaming Authority figures show the sector directly contributed €1.56bn to Malta’s economy in 2019 – not bad for a country of under half-a-million people and smaller than the city of Tucson! 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020