Online sports betting operator Interwetten is the new naming rights partner and main sponsor of the Greek Super League. 

The multi-year deal, which kicks off with the upcoming 2020/21 season and runs through the end of 2022/23, marks the first time Interwetten has been title sponsor of a top-tier football league. 

Interwetten was already official sports betting partner of the league, which will now be known as “Super League Interwetten,” but now its logo will be incorporated into the league’s branding, including the official logo, match ball, mobile app, and videowall advertising in stadiums.

In July Interwetten further strengthened its football sponsorship portfolio, extending its sponsorships with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, until 2023.

Commenting on the news Interwetten Speaker of the Board (CEO), Dominik Beier, said:

“Greece is and remains a very important market for us. Therefore, we want to continue to invest in sports here and expand our position.The naming right of the Greek Super League is the most valuable sports partnership that exists in Greece. It is our aim to offer our customers the best product on the market.”

AYO.NEWS says:

With football betting sponsorships under threat from bans across Europe, it’s good to see the Greeks haven’t jumped on the bandwagon yet, and this deal will be a very welcome boost for Greek football. 

Staying with Interwetten and football, in July the operator signed former Premier League footballer Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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