Modern Times Group (MTG) companies ESL and DreamHack have announced a new Brazilian streaming deal. 

The three-year partnership, with Brazilian TV network Globo and entertainment website Omelete, covers the Portuguese-language broadcasting of Counter-Strike: Global Offensive events in the ESL Pro Tour. 

Specifically, Globo’s SporTV3 will be showing the main ESL and DreamHack competitions, and Omelete has online distribution rights for all ESL Pro Tour matches. Popular streamer ‘Gaules’ will also be involved, promoting Omelete, broadcasts, and other content, through his Twitch channel. 

Discussing the news Senior Vice President Global Media at ESL, Frank Uddo, said:

“We are delighted to work together in Brazil with Globo, a leading mass media company, and Omelete, a representative entertainment company. By partnering up with both companies, the Brazilian fans can now enjoy a premium viewing experience via various channels. 

“With Globo serving the linear TV audience and Omelete delivering our content to digital platforms supported by the top local streamer, the partnership allows more fans than ever in Brazil to enjoy professional esports however they choose.”

While Omelete Company CEO, Pierre Mantovani, added:

“One of Brazil’s biggest entertainment companies, Omelete, which was born on the internet and now enables amazing experiences for millions of people, has now stricken a partnership with one of the world’s greatest media outlets, Globo, and a world-class streamer, Gaules, in order to establish what has currently been considered one of the world’s boldest esports coverage strategies.”

As one of the biggest Brazilian media outlets, Globo covers 98.6% of the country’s municipalities, and 99.6% of its population, via its linear TV channels. The company also reaches 85% of the Brazilian population that has access to the internet, and carries leading esports content in the form of G1, Gshow, and globoesporte.com. Across its linear and digital services, Globo reaches over 100 million people daily. 

AYO.NEWS says:

With the ongoing COVID-19 crisis severely disrupting in-person esports events globally, the financial importance of broadcast rights deals to companies like Modern Times Group has increased dramatically. So, it’s no surprise to see a flurry of rights deals being agreed over the last few months. 

Earlier in the week, ESL and DreamHack revealed a Mandarin-language rights deal with Chinese streaming platform DouYu, covering the ESL Pro Tour for Starcraft II and Warcraft III. In July, a similar deal was announced with rival Chinese platform HUYA, covering Counter-Strike and Dota 2 events media rights. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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