Global technology and betting company Parimatch has announced a two-year partnership with UK-based esports organisation Fnatic. 

The agreement makes Parimatch the official betting partner of Fnatic’s Counter-Strike: Global Offensive (CS:GO) team, and Parimatch branding will be featured on the team’s uniforms and displayed throughout events when the team is playing.

Discussing the deal Head of Esports at Parimatch, Stepan Shulga, said:

“This partnership with Fnatic is another example of Parimatch strengthening ties with the international esports community, but it is the first time we can call ourselves partners of a truly global and legendary brand with more than 15 years of history.

“This year has been hugely challenging for the world of sport, and at Parimatch we have focused on seizing opportunities whilst maintaining our strategy of promoting esports and sports as two champions of the entertainment industry, with audiences that have similar passions and interests. We look forward to collaborating closely with Fnatic to reach millions of esports fans around the world, so watch this space, as we’ve got some exciting plans in store – #alwaysfnatic.”

While Founder and CEO of Fnatic, Sam Mathews, added:

“At Fnatic, we view sports betting as an impactful way to enhance the overall esports experience, when undertaken in a responsible manner,” said Sam Mathews, Founder and CEO at Fnatic. “We are proud to partner with a forward-thinking, technologically innovative, global brand like Parimatch and look forward to collaborating with them to enhance the visibility of esports around the world.”

Since being founded in 2004, Fnatic has evolved from simply an esports team to an entire entertainment channel that amplifies gamers and creators. The partnership with Parimatch will see it collaborate to create unique content for social media, including YouTube, that will reach a combined global audience of more than 15 million esport fans. 

AYO.NEWS says:

Out of all the traditional online betting operators, Parimatch has been among the most enthusiastic regarding esports – something that has stood it in good stead during the COVID-19 crisis. 

In August, Parimatch was confirmed as betting partner of the Dota 2 OMEGA League esports series, while in July it appointed Counter-Strike legend Daniil Teslenko aka ‘Zeus’, as its first esports brand ambassador. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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