Tech startup Mercurius has launched ‘Tradr’, its new AI-based application, in the Betfair App Directory.
Billed to make successful sports trading “as simple as pressing a button”, the company claims “consistently positive returns are possible” because of their proprietary Artificial Intelligence algorithms that power automated value betting strategies.
After two years in development, Mercurius says its new app enables pro traders and investors to invest in sports betting according to their specified risk profile.
Apparently, Betfair users simply have to connect their Betfair account to Mercurius’ App, select their initial investment and then activate their chosen strategy, leaving the AI to do the rest.
The technology, according to Mercurius, calculates its own fair odds instead of using sharps bookies and line movements as a reference. It says more accurate probabilities are calculated through “fundamental analysis” – that millions of data points regarding teams and players are automatically crunched by the AI.
Explaining how the AI system beats other strategies, the company points to the fact that it does not depend on market sentiment, but rather exploits it, and that clients do not need hundreds of soft book accounts and avoid restrictions.
Discussing the news Data Scientist and CRO at Mercurius, Lorenzo Malanga, said:
“It’s a great time for data science and betting, as the Big Data revolution has completely redefined how successfully you can analyse sports betting opportunities. Deep quantitative analysis allows Mercurius to forecast millions of outcomes and probabilities in seconds in order to uncover value bets: our AI crunches millions of data points describing matches second by second and creating a numeric picture of events and teams strength with much greater precision than was ever previously possible.”
AYO.NEWS says:
Rapid advances in technology are increasingly enabling both individuals and small businesses access to unprecedented Big Data and AI capabilities, leading to massive potential headaches for bookies everywhere. In the initial adoption period, many will undoubtably reap the rewards from more accurate and successful wagering, but in the long-term it does throw the very viability of the betting industry into question.
