Top-flight English football club Aston Villa has announced LT as its new principal and betting partner. 

The partnership will see the Asian gaming operator’s logo featured on the sleeves of first team jerseys for all matches in the 2020/21 season. 

Commenting on the news Chief Commercial Officer at Aston Villa, Nicola Ibbetson, said:

“We are delighted to announce our partnership with LT and work with them to grow our fan base internationally. As a brand with a global reach, we are excited to see LT feature on our first team’s shirt sleeves for the first time this season on Monday night and for the rest of this campaign.”

While CEO of LT, Ronald Tan, added:

“We are both delighted and excited to be partnering with Aston Villa, one of England’s top football clubs with great history and a remarkable global fanbase.

“We are looking forward to next season and engaging closely with the fans, players and club management. LT is a 16 years old trusted gaming brand with presence in many different markets and we share the same values with Aston Villa and are both playing to win.”

According to LT, its new UK-facing site, LT.co.uk, is under construction and will be live soon. 

Earlier this week, Aston Villa also announced a partnership with FX and CFD trading platform Skilling, covering LED boards and screens at Villa Park, and official club social media and digital channels. 

In June 2019, Aston Villa signed a record-breaking sponsorship deal with Asian gambling operator W88.

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