Top flight English football club Everton has announced Parimatch as its ‘Official Betting Partner.’

The two-year deal will see the betting and tech company act as the club’s official betting partner in Europe and the Commonwealth of Independent States (CIS), and includes marketing rights in the UK. 

In addition to Parimatch branding being featured on LED perimeter and ribbon boards at Goodison Park on matchdays, the deal also includes exposure on the club’s official online and social platforms, subject to applicable age and geo restrictions. 

Discussing the partnership Commercial Director at Everton Football Club, Alan McTavish, said:

“We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners.

“This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories.

“We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.”

While Parimatch CEO, Sergey Portnov, added:

“Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.

“As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

AYO.NEWS says:

It seems like Parimatch is announcing a new partnership most weeks, and it certainly isn’t afraid of splashing the cash to build its brand! Only last week, the company announced a deal with Italian football club Juventus, and earlier in the month, it confirmed a collaboration with UK-based esports organisation Fnatic. While back in July, the brand extended its flagship partnership with UFC.

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