US-based fantasy and sports betting operator DraftKings has announced a partnership with MLB’s Colorado Rockies. 

The deal makes DraftKings the Rockies’ Official Daily Fantasy Operator and Official Sports Betting Operator, and comes ahead of the opening of the operator’s new Black Hawk sportsbook. 

DraftKings will enjoy in-stadium branding, rights to the Rockies trademarks and logos, and will collaborate with the MLB team to create a digital content series featuring players. 

Commenting on the partnership co-founder and president of DraftKings North America, Matt Kalish, said:

“We are proud to grow our presence in Colorado both in announcing our latest deal with the Rockies and also look forward to soon officially opening the doors to our newest retail sportsbook at Mardi Gras Casino and Resort.

“In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.”

DraftKings’ new sportsbook at the Mardi Gras Casino in Black Hawk, Colorado, which is being launched in partnership with Twin River Worldwide Holdings, is scheduled to open today.

Staying in Colorado, earlier this month rival sports betting operator PointsBet announced a multi-year sponsorship deal with University of Colorado Athletics. 

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