Automobili Lamborghini’s inaugural edition of The Real Race attracted over 1.5 million viewers on social media and its official site. 

The Real Race first edition started in May with a launch event, followed by five qualifiers, and saw 2,500 gamers from 106 different countries take part. 

Germany’s Nils Naujoks was crowned winner of the first edition of the sim racing competition, played on the Assetto Corsa Competizione platform, and has won the once in a lifetime opportunity to train alongside Lamborghini Squadra Corse drivers, and drive a real Lamborghini race car. The champion will be joined by Italian Matthias Egger and South African Jordan Sherratt, who placed 2nd and 3rd with 20 points each. 

The Real Race final was a thrilling, star-studded evening that saw legends such as former British Formula One racing driver, David Coulthard, Italian Formula One presenter Federica Masolin and former Italian Formula One racing driver and five-time Le Mans winner Emanuele Pirro host the evening. 

In addition to the official competition, the finals also included a guest appearance from Italian motorcycle racer Pecco Bagnaia, the 2018 Moto2 World Champion, currently racing in MotoGP with Pramac Racing Ducati.

Reflecting on The Real Race, Chief Marketing & Communications Officer, Automobili Lamborghini, Katia Bassi, said:

“We are really excited that our first steps into the eSports space has proven a huge success. Lockdown has presented a whole range of opportunities and challenges and we are really proud that we were able to produce an eSports tournament series that resonated with the community.

“Our ambition was to create a new platform for fans of our brand and the motorsports and sim racing communities to play with using the virtual and real world. The Real Race has been a new chapter in our story, something different and innovative, just like our cars”.

AYO.NEWS says:

Given the popularity of the inaugural edition of The Real Race, we expect Lamborghini’s esports footprint to grow over the coming years – especially now that it has competition from fellow Italian supercar maker Ferrari, which has launched its own esports series in partnership with Hublot. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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