The International Esports Federation (IESF) has announced a partnership with Major Events International. 

Major Events International is a consultancy specialising in connecting event organisers and suppliers, and the partnership will see it help the IESF find partners for its Global Esports Executive Summit – a hybrid digital/in-person event scheduled to take place in Busan, South Korea, in November 2020. 

Commenting on the news COO of Major Events International, Andy Rice, said:

“We are delighted to be working with the IESF to enhance their revenues and VIK support. Organizations like the IESF are looking for technological innovation and sustainable solutions that will mitigate risk, minimise cost and maximise stakeholder engagement- and therefore revenues. Our new partnership with IESF will undoubtedly provide new, and exciting solutions, and revenues for them.”

While President of International Esports Federation, Vlad Marinescu, added:

“We are very excited to partner with MEI to find the best possible marketing and sponsorship partners for our 5th Global Esports Executive Summit 2020. MEI will support GEES revenues, allowing us to provide the Esports market with a forum to discuss the challenges and opportunities which face this fast-moving and innovative branch of sports events.”

Earlier this month, Chile, Ecuador, Jordan, Libya, Luxembourg, Mauritania, Monaco, and Slovenia joined the IESF, bringing its member count to 82.

AYO.NEWS says:

The IESF’s upcoming hybrid digital/in-person summit is an interesting take on COVID-19 era events, and it’s notable the federation is tapping an experienced non-endemic consultancy to drum up sponsorships. If the summit is a commercial success it could well serve as a pattern for others. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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