US retail and commercial bank Chase, part of JP Morgan, enters 3-year deal with Warriors Gaming Squad, Golden State Warrior’s NBA 2K team.
In yet another financial business-esports sponsorship US retail and commercial bank Chase, part of JP Morgan, has entered a 3-year deal with Warriors Gaming Squad, the Golden State Warriors’ NBA 2K team.
Under the terms of the partnership, the Warriors’ Gaming Squads’ home court will feature Chase banding and arena signage, and the two parties will create video content throughout the NBA 2K League’s second season.
In a bid to encourage esports fans to choose Chase services, their cardholders will get the chance to visit the Warriors Gaming Squad facilities, which could well be located in the Chase Arena, which is slated to officially open on 6th September this year.
Interestingly, Chase will also be offering financial guidance, including ‘financial literacy’ sessions to players as they start their journey as professional esports players.
AYO.NEWS says:
Financial service companies are increasingly recognising the commercial significance of esports, particularly in North America. Such partnerships offer credit card companies and banks a valuable way to claw back trust among the young who grew up in the era of the financial crisis. Just last week AYO.NEWS reported that Discover, the 4th largest US credit card brand, had entered esports by sponsoring tournaments at the recent PAX East (read more).
