Multi-pronged esports group WIN  has announced a partnership with independent lifestyle marketing agency HypeLife Brands. 

According to the companies, the collaboration is aiming to help bridge the gap between esports and brands seeking to connect with a rapidly growing audience in the gaming and esports world. 

Discussing the partnership Founder & CEO of HypeLife Brands, Curt Cuscino, said:

“After a lot of mutual discussion and exploration of all the possibilities, the partnership just made the most sense to us. 

“Both WIN and HypeLife Brands’ end goal is to find ways to help each other expand our prospective target markets for our clients large and small who are looking for guidance in the extremely unique, insanely fast-moving esports space.”

While CEO of WIN, Serge Vardanyan, added:

“At WIN, we’re always looking to work with the best partners in each industry. HypeLife Brands fits that billing, and we’re very excited about the future of this partnership together.”

WIN currently offers three main products. WIN.gg is an esports media platform featuring editorial content, a database with thousands of player and team entries, and live scores and schedules. Winners League is a premier competitive league structure based on the FACEIT platform, and Winners.net is an affiliate site offering reviews and information about the sports and esports bookmakers. 

Southern California-based HypeLife Brands is a brand development and marketing agency focused on building, launching, and growing Millennial-tuned B2C/D2C lifestyle startups and challenger brands. 

AYO.NEWS says:

This seems like a smart move by WIN – building engagement with Millennials and Gen Z is notoriously difficult, and can throw even the most well-resourced and experienced businesses. A quick look at HypeLife Brands shows it is well and truly plugged-in to the right vibe to tap these generations. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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