Esports and gaming clothing company Sector Six Apparel LLC has formed a UK-based subsidiary, Sector Six Apparel, Ltd. 

The move is intended to allow the company to offer European fulfilment and distribution, provide regional customer service and support, and will allow payments to be accepted in British pounds and euros.

Formed in 2016, the company specialises in the amateur and collegiate esports merchandise markets, and in 2018 was absorbed into the Nashville-based We Are Nations Group. 

Commenting on the development co-founder of Sector Six Apparel, Josh Whatley, said:

“We don’t want to be the Nike or Adidas of esports, we want to be the Sector Six of esports. We are excited to open up our European production and fulfilment and give the region quality product and service with less hassle.”

While CEO of We Are Nations, Patrick Mahoney, added:

“My second ever esports event was an amateur Call Of Duty event. It was clear that those teams came to play hard and represent, and they looked good and proud to be doing it.  I’m happy to be part of this culture through Sector Six – it’s the literal backbone of our industry.”

Staying with We Are Nations, earlier this year the company launched a dedicated esports investment firm, Nations Ventures. 

Hello Europe! 😏https://t.co/uxw0SwDoKP pic.twitter.com/GNl7HxLaxg

— Sector Six Apparel (@Sector_Six) October 21, 2020

AYO.NEWS says:

As we’ve noted previously, the amatuer and collegiate esports communities are essential to the long-term sustainability of the esports industry, providing an on-ramp for professional players, specialists and other staff alike. However, increasingly, they are also a lucrative market in their own right, both in terms of merchandising and sponsorship opportunities. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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