The Professional Fighters League (PFL) has partnered with blockchain-based fan engagement platform Socios.com. 

The collaboration will see the PFL launch Fan Tokens on Socios.com, providing fans with engagement opportunities including voting rights and the chance to earn exclusive rewards. PFL Fan Token holders will get the chance to participate in various polls and contests over the course of the PFL’s Regular Season, Playoffs, and Championship, including the chance to award fighter bonuses.  

Discussing the news CEO of the PFL, Peter Murray, said:

“As a league at the forefront of technology and innovation, we are committed to pushing the boundaries of fan engagement, providing the 450 million MMA fans worldwide with unprecedented access to the PFL, our fighters, and the action.

“We’re thrilled to partner with Socios.com as they share in our passion for engaging fans in new and cutting-edge ways. We have seen this come to life through their work with iconic global sports properties like FC Barcelona and Juventus, and we look forward to delivering the same experience to MMA fans.” 

While Founder & CEO of Socios.com, Alexandre Dreyfus, added:

“We’re excited to partner with the Professional Fighters League, an innovative leader in MMA who shares in our belief that the fan experience can be elevated through technology.

“MMA has experienced explosive global growth, and its fan base is young, passionate and digitally-savvy. We look forward to creating unique engagement opportunities that will continually set the bar for how leagues and teams interact with fans and vice-versa.”

Socios.com will be working with the league on content across digital platforms promoting the initial Fan Token Offering (FTO), polls and other engagement opportunities, while Socios.com will gain the rights to use PFL logos and branding for advertising and promotions. Socios.com logos will also be featured in and around the cage and arena. 

PFL is also partnered with Anheuser-Busch InBev, GEICO, Acronis, Air Force Reserve, and Rich Energy. The US Marines are the presenting partner of Inside the Season on ESPNews and ESPN+. 

AYO.NEWS says:

Fan tokens are rapidly gaining popularity across both traditional sports, especially football and MMA, and esports. Socios.com itself is already partnered with UFC, in addition to many major football clubs and a couple of esports organisations. Staying with fan tokens, earlier today we reported that Gen.G Esports has announced a CS:GO fan token in partnership with blockchain network Rally.  

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